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40 Business CATALOGUE 2025|2026Entrepreneurship An African Perspective C NIEUWENHUIZEN (EDITOR)Many entrepreneurs starting up their own business have a great idea but they fail because they haven%u2019t spent enough time planning how to carry it out. In this book, a team of successful entrepreneurs, business advisors and subject specialists lay out the process of planning and starting your own enterprise, introducing you to the world of entrepreneurship and advising you how to grow a business. Drawing on their personal experiences in the different phases of start-up and establishing their businesses they add valuable hands-on information.Entrepreneurship %u2013 An African Perspective is a theoretical as well as practical guide to how to develop business ideas to establish a successful enterprise.CONTENTSChapter 1: Entrepreneurship and small, medium and micro enterprises in perspectiveChapter 2: Basic business concepts and the business environmentChapter 3: The identification and development of business ideasChapter 4: The viability of a business ideaChapter 5: The business planChapter 6: Financing the capital requirements of a small businessChapter 7: The break-even analysisChapter 8: BudgetsChapter 9: Setting up a businessChapter 10: Entrepreneurial skills in perspectiveChapter 11: Self-confidence and positive attitudeChapter 12: Business achievement and goal settingChapter 13: Assertiveness: An active way of shaping your own lifeChapter 14: Time managementChapter 15: NetworkingChapter 16: The role of leading and teamwork in the management processChapter 17: Creativity and creative problem-solvingChapter 18: InnovationChapter 19: Confrontation and conflict978 1 99896 220 4 ZAR R573.00978 1 99896 221 1 ZAR R516.00502 PAGESSUPPORT MATERIAL2nd EDITION 2024 EdSUITABLE FORThe book will be of great value to undergraduate students of Entrepreneurship in Africa as well as the less experienced and nascent entrepreneur.