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36 Business CATALOGUE 2025|2026978 148512 578 5 ZAR R373.00978 1 48512 579 2 ZAR R338.002018 REVISED 2nd EDITION Ed184 PAGESSUPPORT MATERIALMicroEconomicsA Southern African PerspectiveM MOSES & MK OCRAN This 2nd revised edition provides a comprehensive and current introduction to microeconomic theory, set against a contemporary South African background. This book addresses traditional theories of consumer and producer behaviour as prescribed in most introductory microeconomic modules and answers questions around how consumers and producers interact in the market.This book is suitable for first year university and college students studying Commerce, Finance, Banking and Education. It may also be useful to students studying Economics for the first time as part of undergraduate programmes as well as MBA degrees.CONTENTSChapter 1: Introduction to economicsChapter 2: Demand and supplyChapter 3: ElasticityChapter 4: Consumer equilibrium %u2013 the cardinal utility approachChapter 5: Consumer equilibrium %u2013 the ordinal utility approachChapter 6: Production and costChapter 7: Profit maximisation in a perfectly competitive marketChapter 8: Determining prices and output in imperfect competitive marketsSUITABLE FORUndergraduate students studying Economics for the first time, academics and managers.e-BOOK