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Business CATALOGUE 2025|2026 37Basics of Entrepreneurship C NIEUWENHUIZEN (EDITOR)With this book a team of experts combined their knowledge and experience to create a practical guide on how to develop business ideas to establish an enterprise. The practical guidelines are supported by entrepreneurship theory and practice. Drawing on our personal experience as entrepreneurs, business advisors and subject specialists we: %u2022 Introduce the entrepreneur, the most important person in the world of business%u2022 Provide a comprehensive introduction to the world of business and its most important role-player %u2013 the entrepreneur%u2022 Explain basic business concepts to ensure understanding of the business environment and business in general%u2022 Illustrate what successful entrepreneurs do and what contributes to successful entrepreneurship%u2022 Demonstrate the steps in the entrepreneurial process %u2013 the feasibility study, the viability assessment and the development of a business plan.The most important and essential business management functions relevant to a start-up and new business are addressed in this book. These include: marketing, finance, operations, human resources and purchasing.We used an accessible approach to guide you on how to be positive yet critical, creative yet practical in your search for business ideas, and ultimately to research business ideas thoroughly to ensure an income for yourselves and a profitable business.With this book a team of experts combined their knowledge and experience to create a practical guide on how to develop business ideas to establish an enterprise. The practical guidelines are supported by entrepreneurship theory and practice. Drawing on our personal experience as entrepreneurs, business advisors and subject specialists we %u2022 introduce the entrepreneur, the most important person in the world of business%u2022 provide a comprehensive introduction to the world of business and its most important role-player %u2013 the entrepreneur%u2022 explain basic business concepts to ensure understanding of the business environment and business in general%u2022 illustrate what successful entrepreneurs do and what contributes to successful entrepreneurship%u2022 demonstrate the steps in the entrepreneurial process %u2013 the feasibility study, the viability assessment and the development of a business plan.The most important and essential business management functions relevant to a start-up and new business are addressed in this book. These include: marketing, finance, operations, human resources and purchasing.We used an accessible approach to guide you on how to be positive yet critical, creative yet practical in your search for business ideas, and ultimately to research business ideas thoroughly to ensure an income for yourselves and a profitable business.ABOUT THE EDITOR:Prof Cecile Nieuwenhuizen is a Professor and the Chair of the SARChI Entrepreneurship Education, a National Research Foundation Chair funded by the Department of Higher Education and the University of Johannesburg. She is involved in extensive family businesses since 1980 and in academia from 1994. She is the author and co-author of various books, articles and conference proceedings focused on entrepreneurship, innovation and management.17mmwww.juta.co.zafourth editionfourth editionBASICS OF ENTREPRENEURSHIP Editor: C Nieuwenhuizen BASICS OF ENTREPRENEURSHIPfourth editionEditor: C Nieuwenhuizen BASICS OF ENTREPRENEURSHIPISBN 978 1 48513 051 29 7 8 1 4 8 5 1 3 0 5 1 2SUITABLE FORAll courses in Entrepreneurship from basic to intermediate. It will also help a start-up entrepreneur to understand the basics.978 1 48513 051 2 ZAR R635.00978 1 48513 052 9 ZAR R579.004th EDITION 2020 Ed368 PAGESSUPPORT MATERIALe-BOOKCONTENTS%u2022 Basic business concepts and the business environment %u2022 Entrepreneurship and small, medium and micro enterprises (SMMEs) in perspective %u2022 The identification of feasible business ideas %u2022 The viability of a business idea %u2022 The business plan %u2022 Product decisions %u2022 Price decision%u2022 Distribution %u2013 getting the product to the customer %u2022 Promotion communicating with your market %u2022 Advertising your business %u2022 Operations management %u2022 The human resource function %u2022 An introduction to financial management for entrepreneurs %u2022 Financing the capital requirements of a small business %u2022 The break-even analysis %u2022 Budgetsentrepreneurship