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Business CATALOGUE 2025|2026 39SUITABLE FORStudents in undergraduate courses as well as anyone planning to enter the world of entrepreneurship.978 1 99896 234 1 ZAR R573.00 978 1 99896 235 8 ZAR R516.003rd EDITION 2023 Ed528 PAGESSUPPORT MATERIALe-BOOKDynamics of Entrepreneurship W SEREECO & I MASEKO (EDITORS)Entrepreneurship is a dynamic process constantly evolving through innovation, in that entrepreneurs devise profitable products and services that did not previously exist. This process requires entrepreneurs to have major skills in different business areas.This book is about entrepreneurship in the South African business environment, and about the entrepreneurial process. It highlights three main aspects, namely: the entrepreneurial part of starting and running a business; the marketing of products and services; and the financial aspects of a profitable and sustainable business.KEY ASPECTS%u2022 Entrepreneurship%u2022 Marketing%u2022 FinanceIn a practical and accessible way this book describes how entrepreneurs should arrange resources and activities in order for the potential business to operate as profitably as possible. The two aspects of marketing and finance are the most important functions of business that every entrepreneur needs to know in order to be sustainable both as a start-up enterprise and for the longer term.Dynamics of Entrepreneurship is aimed at undergrad students in the field as well as anyone planning to enter the world of entrepreneurship.CONTENTSChapter 1: Entrepreneurship and small, medium and micro enterprises in perspective.Chapter 2: Basic business concepts and the business environmentChapter 3: The identification and development of business ideasChapter 4: The viability of a business ideaChapter 5: Introduction to marketingChapter 6: Market segmentation, targeting and positioningChapter 7: Product decisionsChapter 8: Pricing decisionsChapter 9: Distribution management decisionsChapter 10: Marketing communication managementChapter 11: An introduction to financial management for any entrepreneur or manager in any positionChapter 12: Basic accounting and financial statementsChapter 13: Analysing the annual financial statementsChapter 14: The capital requirements of any enterprise or organisationChapter 15: Financing the capital requirements of an enterpriseSelf-evaluation questionswww.juta.co.za WINNIE SEREECO AND IAN MASEKOTHIRD EDITIONEntrepreneurship is a dynamic process constantly evolving through innovation, in that entrepreneurs devise profi table products and services that did not previously exist. This process requires entrepreneurs to have major skills in different business areas.This book is about entrepreneurship in the South African business environment, and about the entrepreneurial process. It highlights three main aspects, namely: the entrepreneurial part of starting and running a business; the marketing of products and services; and the fi nancial aspects of a profi table and sustainable business.KEY ASPECTS%u2022 Entrepreneurship%u2022 Marketing%u2022 FinanceIn a practical and accessible way this book describes how entrepreneurs should arrange resources and activities in order for the potential business to operate as profi tably as possible. The two aspects of marketing and fi nance are the most important functions of business that every entrepreneur needs to know in order to be sustainable both as a start-up enterprise and for the longer term.Dynamics of Entrepreneurship is aimed at undergrad students in the fi eld as well as anyone planning to enter the world of entrepreneurship.ABOUT THE AUTHORSWinnie Sereeco is a lecturer at the University of the Free State, where she teaches entrepreneurship and general management. She also lectures in entrepreneurship and small business management at the University of the Free State Business School, she further supervises postgraduate students.Ian Maseko is a lecturer in the Department of Business Management at the University of the Free State. He lectures in business dynamics and general management and supervises postgraduate research students.THIRD EDITIONWINNIE SEREECO AND IAN MASEKO THIRD EDITION