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                                    Business CATALOGUE 2025|2026 13Business Management A Contemporary ApproachJ NEL & A DE BEER (EDITORS)No business exists in a vacuum %u2013 it is impacted on by a constantly evolving world which presents new challenges and opportunities every day. To cope with these, a business should be proactive and adaptive, not just at an operational level, but at a functional and strategic level as well. There are 12 chapters in Business Management: A Contemporary Approach which focus specifically on the functions of the business organisation and how to respond to changes in the micro-, and macro-environment, and in the market.An introduction to the field of business management orients the reader followed by general management principles applicable to any business manager. The book goes on to cover the various functions of the business organisation: financial management; credit management; information management; public relations; operations management; marketing management; human resource management; and purchasing management in supply chain management. It also covers contemporary issues like corporate citizenship and trends and changes in internationalisation. This book will equip readers with a general understanding of the divergent internal functions of the business organisation and the interrelationships between and among these functions. The readers will also be equipped with the necessary competencies (knowledge, skills and values) to perform the tasks and roles of a manager in any functional area of a business. At the end of each chapter there are questions for self-assessment. By answering these questions you will get an idea of whether you have mastered the chapters.978 1 48513 254 7 ZAR R553.00978 1 48513 255 4 ZAR R499.004th EDITION 2022 Ed434 PAGESSUPPORT MATERIALKEY FEATURES%u2022 New case studies applying theory to practical situations%u2022 Experiential exercises and multiple-choice questions%u2022 Up-to-date theory on the functions of the business organisation%u2022 In-depth analysis of the relevant issues of corporate citizenship, globalisation and international trade.CONTENTSChapter 1: What is Business Management?Chapter 2: General ManagementChapter 3: Financial ManagementChapter 4: Credit ManagementChapter 5: Corporate Social ResponsibilityChapter 6: Information ManagementChapter 7: Public RelationsChapter 8: Operations ManagementChapter 9: Trends and Challenges in Internationalisation in  Contemporary ManagementChapter 10: Marketing ManagementChapter 11: Human Resource ManagementChapter 12: Purchasing Management in Supply Chain ManagementNEW EDITIONFORTHCOMING
                                
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