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Business CATALOGUE 2025|2026 11Business Functions An IntroductionA VAN NOORDWYK, E VAN TONDER, NMJ FERNANDES & JH VAN ZYLCan anyone be a manager? What does the business world look like today? These questions, which are often raised by students, are answered in the second edition of Business Functions: An Introduction. The book looks at managers and the skills they need and considers various environments %u2013 macro, market and micro %u2013 that influence a business. It also discusses the different operational and support functions within businesses. These are different for every business: some functions can be combined and performed by an individual, or several functions can each be handled by a specific department. The end goal of the book is an understanding of all the elements involved in a successful business.978 1 48512 908 0 ZAR R586.00978 1 48512 909 7 ZAR R527.003rd EDITION 2019 Ed312 PAGESSUPPORT MATERIALCONTENTS%u2022 Introduction to business management %u2022 The business environment %u2022 Marketing function %u2022 Public relations function %u2022 Financial function %u2022 The human resource function %u2022 Purchasing function %u2022 Operations function %u2022 Administrative functionKEY FEATURES%u2022 Clearly defined learning outcomes at the start of each chapter %u2022 Self-assessment questions at the end of each chapter %u2022 Examples relevant to the South African business environment and in keeping with the latest developments in the field %u2022 Practical applications and examples from existing businesses.