Page 13 - Demo
P. 13


                                    Business CATALOGUE 2025|2026 12Business ManagementBack to BasicsWH ENGELBRECHT & C VAN GREUNEN (EDITORS)Business Management: Back to Basics, aims at enabling students to learn relevant skills and competencies to become critical thinkers, problem solvers and effective and efficient business managers during prosperous and challenging times. These competencies are achieved through students%u2019 ability to interpret and apply the managerial tasks within the functional areas of management in an efficient and effective manner. In this regard, practical activities based on real business scenarios facilitate students%u2019 critical thinking and problem-solving abilities. The activities and contextualisation thereof focus on the member states of the Southern African Development Community (SADC), which allows students to apply content to a southern African context. The principles of language accessibility and contextual application are key features of the book and enable students to bridge the gap between secondary and higher education. The textbook is targeted towards higher education students pursuing an undergraduate qualification such as a Higher Certificate, Diploma or Degree. This textbook is also appropriate for students studying at Technical and Vocational Education Training (TVET) colleges. Each chapter in this 2nd edition of Business Management: back to basics has been revised and where applicable relevant updates have been incorporated. Two new chapters have been added in this 2nd edition to reflect the basics of communication, as well as information and communication technologies, in business.CONTENTSSection A: Introduction to ManagementChapter 1: Introduction to Business ManagementChapter 2: Entrepreneurship Chapter 3: Establishing a Business and the Business EnvironmentsSection B: Managerial TasksChapter 4: General ManagementChapter 5: Planning in the BusinessChapter 6: Leading in the BusinessChapter 7: Organising in the BusinessChapter 8: Control in the BusinessSection C: Functional Areas of ManagementChapter 9: Human Resource ManagementChapter 10: Marketing ManagementChapter 11: Operations ManagementChapter 12: Supply Chain Management Chapter 13: Financial ManagementSection D: Communication in BusinessChapter 14: The Fundamentals of Communication in BusinessChapter 15: Information and Communication Technologies in BusinessSection E: Contemporary Management AspectsChapter 16: Corporate Governance and Business EthicsChapter 17: Project Management for Business SuccessSUITABLE FORThe textbook is targeted towards higher education students pursuing an undergraduate qualification such as a Higher Certificate, Diploma or Degree. This textbook is also appropriate for students studying at Technical and Vocational Education Training (TVET) colleges.978 1 99896 341 6 ZAR R516.002nd EDITION 2024 Ed430 PAGESSUPPORT MATERIAL978 1 99896 342 3 ZAR R465.00
                                
   7   8   9   10   11   12   13   14   15   16   17