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978 1 48512 519 8 978 1 48512 585 3 2e 2017
176 PAGES
ZAR R320.00 ZAR R320.00
CHANNEL MANAGEMENT
J WIID (GENERAL EDITOR)
This revised and updated second edition of Channel Management (previously titled Distribution Management) focuses on the basics of product distribution as part of the marketing mix and explains the choices and strategies involved in choosing distribution channels.
NEW EDITIONS ONLY: MAIN UPDATES IN THE NEW EDITION
Channel Management 2e clearly describes how distribution strategies need to coordinate the activities and aims of the producer or manufacturer and various intermediaries in order to bring products and services to buyers at the right time, at the right place and in the right quantity.
• The definition of distribution
• Functions and benefits of distribution channels
• The concept of the supply chain
• Supply chain management philosophies
• The South African distribution system
• Channel design and selection of channel members
• The role of logistics in distribution
• Logistics objectives and processes
• Communication in distribution channels
• Ensuring channel cooperation and managing conflict
• Elements of online marketing channels
CONTENTS
• Introduction to distribution channels •
• Supply chain management •
• A south african perspective on •
distribution management
• Understanding channel design and •
member selection
ABOUT THE EDITOR
The role of logistics in distribution Managing the distribution channel Behavioural processes in the distribution channel
Online marketing channels
Jan Wiid is a Professor in the Department of Marketing and Retail Management at the University of South Africa (Unisa).
KEY FEATURES
• Graphs and tables illustrate and clarify important concepts.
• Case studies of actual businesses demonstrate points discussed in each
chapter.
• Each chapter ends with a summary and self-assessment questions to reinforce
learning.
• Clear language and layout make the book accessible to diverse readers.
SUITABLE FOR
Channel Management 2e is aimed primarily at undergraduate students of Marketing and Retail Management. It is also an invaluable resource for entrepreneurs setting up their own businesses.
JUTA MARKETING CATALOGUE | 2018/2019
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