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Applied Marketing Cases
A DROTSKY & CH VAN HEERDEN (EDITORS)
The all-new Applied Marketing Cases is an engaging collection of case studies written by owners, entrepreneurs and corporates (from SMMEs to larger companies). They share their frustrations, successes and challenges on starting and running successful businesses. The stories are unique and inspiring to students, practitioners and would-be entrepreneurs.
978 1 48510 214 4 978 1 48510 416 2 2013
160 PAGES
ZAR R338.00 ZAR R315.00
CONTENTS
• 1st for Women Insurance
• 8ta2StrokeAfrica Media Online • Bella Donna Finishing Classes • Bio-Strath
• Blue Apple
• BulkSMS.com
• Clover Danao
• Clover Tropika
• Engen
• Europcar
KEY FEATURES
• Gary Rom Hairdressing
• Hippo.co.za
• Jenna Clifford Designs (Pty) Ltd
• John Deere
• Ocean Basket
• Studentnotes.co.za
• Suzuki Auto South Africa
• Vega
• Vital Health Foods
978 0 70218 909 8 978 0 70219 560 0 2012
160 PAGES
ZAR R315.00 ZAR R294.00
• First-hand case studies from businesses currently operating successfully
• Discusses methods used to segment the market and how to make adverting
and branding decisions
• Covers aspects such as staff issues, purchasing and the importance of
customer service.
SUITABLE FOR
Entrepreneurs and Business students alike.
Business & Marketing Cases
C NIEUWENHUIZEN (EDITOR)
Business & Marketing Cases is an engaging collection of case studies dealing with real-life businesses. Written by business owners, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Owners, entrepreneurs and corporates (from SMMEs to larger companies) share their frustrations, successes, and challenges on starting and running successful businesses.
KEY FEATURES
• Case studies written by the business owners themselves, in their own words
• Methods used to segment the market, making advertising decisions, the
importance of customer service and addressing customer issues are all
discussed
• Aspects such as staff issues, purchasing, management and management issues,
marketing and branding are covered comprehensively.
SUITABLE FOR
Entrepreneurs and Business students alike.
JUTA MARKETING CATALOGUE | 2018/2019
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