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Marketing in Africa
M MAKHITHA
978 1 4851 2934 9 978 1 4851 2935 6
Advertising and Sales Promotion
L KOEKEMOER (EDITOR)
Advances in technology and the shift in customer profiles have changed advertising and sales as they have traditionally been conceived, forever. Marketers need to adapt their advertising and sales approaches in order to reach their rapidly changing market and keep up with their clients and customers. Advertising and Sales Promotion focuses on the main advertising media and sales approaches and the impact these have on the demands and pace of effective, persuasive communication in the current digital age.
Marketing Value Chain
M MAKHITHA
978 1 4851 2932 5 978 1 4851 2933 2
CONTENTS
• Integrated marketing communication
• Marketing communication planning
• Advertising
• Advertising media and media
planning
KEY FEATURES
• Personal selling
• Public relations and word-of-mouth
• Sponsorship and event marketing
• Evaluating the effectiveness of the
IMC tools
978 1 48510 219 9 978 1 48510 415 5 2014
288 PAGES
ZAR R394.00 ZAR R 368.00
• An overview of the past, present and future of integrated marketing communication (IMC)
• Planning and campaign tactics.
ABOUT THE EDITOR
Ludi Koekemoer is CEO of AAA School of Advertising. His work experience, research and consulting expertise include advertising, brand management, strategic planning and new product development. He serves on the Advertising Industry Tribunal of the Advertising Standards Authority; represents AAA School of Advertising on the board of the Association for Communication and Advertising; has served on many advertising industry bodies in South Africa; and he has acted as a national and international judge for marketing and advertising awards.
SUITABLE FOR
Students and practitioners alike.
JUTA MARKETING CATALOGUE | 2018/2019
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