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BUSINESS-TO-BUSINESS MARKETING
M MAKHITHA, M CANT & D THERON (EDITORS)
Business-to-Business Marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily.
This book is about businesses marketing their products and services to other businesses and covers concepts related to this environment. It gives valuable insights into business-to-business marketing management, as well as analysing B2B buying practices, supply chain management, the selection of business customers and the development of a B2B marketing strategy. It provides readers with an understanding of what B2B marketing is and how it differs from business- to-consumer (B2C) marketing. The book has a strong theoretical basis, while also exploring many case studies from a South African perspective.
978 1 48512 122 0 978 1 48512 477 1 2016
252 PAGES
ZAR R427.00 ZAR R399.00
CONTENTS
• The B2B marketing environment •
• B2B buying
• Business strategy and strategic
marketing planning
ABOUT THE EDITORS
Managing supply chain and supply channel relationships
Mercy Makhitha is an associate professor and Head of the Department of Marketing and Retail Management at Unisa.
Michael Cant is a full professor and the former Head of the Department of Marketing and Retail Management at Unisa.
Danie Theron is a senior lecturer in the Department of Marketing and Retail Management at Unisa.
SUITABLE FOR
• Undergraduates and postgraduate marketing students
• Entrepreneurs, business and marketing executives as well as business
consultants.
If you are a teaching academic or course leader,
you may request a FREE inspection copy to consider as textbooks for students on your course. The Request Form is at the back of this catalogue; alternatively, go to bit.ly/jutainspection
JUTA MARKETING CATALOGUE | 2018/2019
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