Page 10 - Juta_marketing_Catalogue_201819

Consumer Behaviour
Consumer
PROFESSOR M ROBERTS-LOMBARD,
PROFESSOR S BRIJBALL PARUMASUR (GENERAL EDITORS)
in
4e
Consumer Behaviour 4e focuses on consumer needs, buying behaviour, and the
•
behind consumer thinking, emotions, experiences and reasoning, as well as how
choices between products/services, suppliers and product brands are made. A
P
tion T
and buying patterns is emphasised through the lens of culture, family, media and values. This perspective will inform academics in the marketing field wwaw.jsuta.co.zwa ell as industry practitioners on how customised marketing strategies cCaONSUMnER BEHAVIObUR.indde47-49 developed to effectively reach each consumer. The significant impact of the growth of the millennial market segment, the use of digital technology, and access to shared experiences through social media and other online channels, is also explored.
NEW EDITIONS ONLY: MAIN UPDATES IN THE NEW EDITION
Consumer Behaviour has been written to meet the specific needs of southern African universities and private colleges. The subject is an essential component of Marketing and Industrial Psychology courses. It links consumer behaviour principles and the elements of marketing strategy, thereby enabling undergraduate students, entrepreneurs and business and marketing managers to factor in consumer behaviour as a crucial determinant of a successful marketing programme.
ust
art of customer satisfaction. It provides invaluable insight into the psychology
PRINCIPLES OF SAFETY MANAGEMENT
Behaviour
Consumer Behaviour 4e focuses on consumer needs, buying behaviour, and the art of customer satisfaction. It provides
insight into
the p
sycholo
gy behind c
This fourth edition of Consumer Behaviour covers traditional and contemporary issues such as:
• Consumer decision-making and influencing factors
Custo
mer relatio
nship m
• Cross-cultural influences on consumer behaviour
• E-commerce and its effect on consumer behaviour.
the
y do
•
• Market segmentation and how to target a specific market • Consumer information-processing
• Brand loyalty and how to retain customers
Why c
omers b
ehave
way the
arket
ing
onsumer th
inking, em
valuable
choices between products/services, suppliers and product brands are made. A unique South perspective on consumer information-processing, decision-making and buying patterns is emphasised through the lens of culture, family, media and values. This perspective will inform academics in the marketing field as well as industry practitioners on how customised marketing strategies can be developed to effectively reach each consumer. The significant impact of the growth of the millennial market segment, the use of digital technology, and access to shared experiences through social media and other online channels, is also explored.
Consumer Behaviour has been written to meet the specific needs of southern African universities and private colleges. The
subject
is an esse
ntial com
ponen
otions, experiences and reasoning, as well as how
Consumer
Behaviour
4e
Mornay Roberts-Lombard & Sanjana Brijball Parumasur
Professor S Brijball Parumasur is a Professor and Industrial Psychologist (HPCSA) in the School of Management, Informa- unique South perspective on consumer information-processing, decision-making
vernan
t of
Market
mbard is a F
ull Professo
ce at the
Univ
ing and
Industria
and the elements of marketing strategy, thereby enabling undergraduate students, entrepreneurs and business and marketing managers to factor in consumer behaviour as a crucial determinant of a successful marketing programme.
THE EDITORS
rofessor M
Robert
s-Lo
r and H
ersity of Kw
ead of
Maste
ing Management, School of Consumer Intelligence and Information Systems in the College of Business and Economics, at the University of Johannesburg.
echno
log
y and
Go
aZulu-
l Psycho
Natal.
logy co
rs and Do
urses. It links consumer behaviour principles
ctoral studies in the Department of Market-
2017/11/29
10:25 AM
ZAR R520.00 ZAR R520.00
978 1 48512 514 3 978 1 48512 562 4 4e 2017
428 PAGES
CONTENTS
• Introduction to customer behaviour
• Creating market value for consumers
• Market characteristics
• Culture and subculture
• Reference groups and social class
• Personal characteristics
• Customer perception and learning
• Customer motivation
• Customer attitudes
• Personality and self-concept
ABOUT THE EDITORS
• Market segmentation
• The consumer decision-making
process
• Household decision making
• Organisational buying behaviour • Consumer loyalty
• Building relationships with
customers
• The online world and consumer
behaviour
Professor M Roberts-Lombard is a Full Professor and Head of Masters and Doctoral studies in the Department of Marketing Management, School of Consumer Intelligence and Information Systems in the College of Business and Economics, at the University of Johannesburg.
Professor S Brijball Parumasur is a Professor and Industrial Psychologist (HPCSA) in the School of Management, Information Technology and Governance at the University of KwaZulu-Natal.
KEY FEATURES
• Consumer decision-making and influencing factors
• Why customers behave the way they do
• Market segmentation and how to target a specific market
• Consumer information-processing
• Brand loyalty and how to retain customers
• Customer relationship marketing
• Cross-cultural influences on consumer behaviour
• E-commerce and its effect on consumer behaviour.
JUTA MARKETING CATALOGUE | 2018/2019
9
CONSUMER BEHAVIOUR 4e Mornay Roberts-Lombard & Sanjana Brijball Parumasur