Page 11 - Juta_marketing_Catalogue_201819

ntemporary Retail and rketing Case Studies
ond Edition
edition of Contemporary Retail and Marketing Case Studies is a collection of 34 studies of d marketing operations as told by individual companies. Small, medium and larger companies e challenges they have faced and how they overcame them, and share their successes and ns in a frank and open manner. Each case is unique in its own way and addresses issues which nent and relevant to the South African retail and marketing environment.
e of this collection is that:
vides a variety of cases that together offer insight into the marketing challenges faced by local esses
s a South African perspective on how to overcome these issues
ritten from the viewpoint of the entrepreneur or business executive
vides practical insights which support work-integrated learning.
k is a must-read for scholars, students and people concerned with the retail and marketing industry. he editors
r Cecile Nieuwenhuizen is Head of the Department of Business Management at the University nesburg. She has presented papers at national and international conferences and authored ooks and journal articles on entrepreneurship and business management. She also serves as of various family businesses.
r CH (Neels) van Heerden is currently Head of Department: Marketing, Logistics and Sport ment at Tshwane University of Technology. He has published more than 40 accredited articles. s been a keynote speaker as well as an invited speaker at international conferences. He is e editor of two ISO-accredited journals and serves on the editorial board of three journals ed by the Department of Higher Education, in addition to being co-editor and author of a of academic publications.
CONTEMPORARY RETAIL AND MARKETING CASE STUDIES
C NIEUWENHUIZEN & CH VAN HEERDEN (EDITORS)
This new edition of Contemporary Retail and Marketing Case Studies is a collection of 34 studies of retail and marketing operations as told by individual companies. Small, medium and larger companies relate the challenges they have faced and how they overcame them, and share their successes and frustrations in a frank and open manner. Each case is unique in its own way and addresses issues which are pertinent and relevant to the South African retail and marketing environment.
KEY FEATURES
• It provides a variety of cases that together offer insight into the marketing challenges faced by local businesses
• It offers a South African perspective on how to overcome these issues
• It is written from the viewpoint of the entrepreneur or business executive
• It provides practical insights which support work-integrated learning.
ABOUT THE EDITORS
Professor Cecile Nieuwenhuizen is Head of the Department of Business Management at the University of Johannesburg. She has presented papers at national and international conferences and authored several books and journal articles on entrepreneurship and business management. She also serves as director of various family businesses.
Professor CH (Neels) van Heerden is currently Head of Department: Marketing, Logistics and Sport Management at Tshwane University of Technology. He has published more than 40 accredited articles. Neels has been a keynote speaker as well as an invited speaker at international conferences. He is associate editor of two ISO-accredited journals and serves on the editorial board of three journals accredited by the Department of Higher Education, in addition to being co-editor and author of a number of academic publications.
SUITABLE FOR
Scholars, students and people concerned with the retail and marketing industry.
ww.jutaacademic.co.za
Contemporary Retail and Marketing Case Studies Second Edition
Editors:
C Nieuwenhuizen & CH van Heerden
978 1 48510 215 1 978 1 48512 478 8 2e 2016
274 PAGES
ZAR R371.00 ZAR R346.00
JUTA MARKETING CATALOGUE | 2018/2019
10
a
w
w
Second Edition Contemporary Retail and Marketing Case Studies C Nieuwenhuizen & CH van Heerden
Editors: