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e-Marketing in the South African Context C BOTHMA (EDITOR) & M GOPAUL (CO-EDITOR)
In today’s increasingly digital world, marketing is going online. From companies to individuals, people are seeking new and creative ways to promote their products and themselves in the virtual realm. Websites, email and social media are reaching out to customers at home or in the office, or on the move, and finding ways to engage with them.
The virtual world has many benefits, but not everyone is familiar enough with digital channels to use them to maximum potential. This is where e-Marketing in the South African context comes into play.
978 1 48510 222 9
978 1 48511 478 9 978 1 48511 537 3
2015 356
ZAR R500.00 ZAR R467.00 ZAR R467.00
CONTENTS
• The e-World • • Websites – the basis of e • • Search engine marketing • • Search engine optimisation • • Online advertising • • e-Commerce – online selling •
Email marketing
Mobile marketing
Social media marketing e-Marketing research
e-Marketing strategy and planning Online metrics
• •
SUITABLE FOR
Marketing and Management students and lecturers, as well as practitioners, managers and individuals.
Students in other academic disciplines who want to learn to promote themselves, their disciplines or their personal interests.
Essentials of Marketing
MC CANT (EDITOR)
This edition of Essentials of Marketing once again has a hands-on approach, giving practical explanations of the marketing principles in a business. A number of fundamental aspects of marketing are explained in a logical and understandable way, from the environment in which a business operates to the development of an integrated marketing strategy.
978 1 48512 126 8 978 1 48512 460 3 5e 2016
224 PAGES
ZAR R385.00 ZAR R359.00
CONTENTS
• The environment in which a business operates and the challenges it faces
• The philosophy of marketing, namely the marketing concept
• Future trends in marketing, and their impact on marketing decisions
• The need for market research and
ABOUT THE EDITOR
how to use it effectively
• The application of social media in
the business environment
• Fundamental concepts of marketing
using real-life case studies and examples
JUTA MARKETING CATALOGUE | 2018/2019
Michael Cant is a full professor and the former Head of the Department of Marketing and Retail Management at Unisa.
SUITABLE FOR
• Undergraduates and postgraduate marketing students
• Entrepreneurs, business and marketing executives as well as business
consultants.
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