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Fundamentals of Branding
M DU TOIT & C ERDIS (EDITORS)
The concept of branding, although not a new topic, is still a vitally important concept in marketing today. There is nothing more valuable than a well-known and trusted brand. As an introduction to branding, Fundamentals of Branding provides students with an overview of the building blocks of branding.
CONTENTS
• Marketing and branding
• The role and place of branding
• Elements of branding
• Packaging the brand
• Positioning the brand
KEY FEATURES
• Planning, leveraging and extending a brand
• Evaluating your brand • Practical branding
978 0 70218 907 4 978 0 70219 742 0 2013
148 PAGES
ZAR R278.00 ZAR R259.00
Real-life branding case studies which illustrate the practical application of the topics discussed in this book.
ABOUT THE EDITORS
Michael du Toit is a senior lecturer in the Department of Marketing and Retail Management at the University of South Africa (Unisa).
Cindy Erdis is a senior lecturer in the Department of Marketing and Retail Management at the University of South Africa (Unisa).
Fundamentals of e-Marketing
J SWANEPOEL & C BOTHMA
Whether you work in a small or large firm, Fundamentals of e-marketing will provide you with what you need to know to take advantage of the ever-expanding e-marketspace.
Fundamentals of e-Marketing provides you with the knowledge required to launch and run an e-marketing campaign for your organisation. The tools and strategies in this book will help and guide you in marketing yourself and your business.
ABOUT THE AUTHORS
Japie Swanepoel is an internet strategist and entrepreneur who has been investigating how the internet works and how best to utilise it, since 2000. He currently runs an internet marketing agency, Interactive Concepts, operating in South Africa, Kenya and Zimbabwe. His key areas of interest include blogging, e-marketing, social media and developing entrepreneurs. He regularly hosts internet workshops and seminars, and lectures on e-marketing.
Cornelius Bothma is a senior lecturer at a leading South African university and has been involved with the web since the early 1990s. He runs a number of successful web portals and is currently busy with his doctorate which examines the role of web information portals as a source of industry information. Cornelius is the author of E-commerce for South African managers and Managing e-commerce in business and has also helped several organisations with their web activities.
SUITABLE FOR
• Practitioners
• Undergraduate students studying Marketing at higher education
978 0 70219 802 1 978 0 70219 731 4 2013
200 PAGES
ZAR R380.00 ZAR R355.00
institutions.
JUTA MARKETING CATALOGUE | 2018/2019
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