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978 0 70218 693 6 978 0 70219 620 1 2012
226 PAGES
ZAR R442.00 ZAR R413.00
Fundamentals of Merchandising
J WIID (EDITOR)
Fundamentals of Merchandising is not only an essential resource to new students of retail and merchandising, but is also a must-have guide for entrepreneurs thinking of starting a business. The book offers practical information on everything from store location, layout and design, to merchandise planning, control and pricing, as well as supply chains and how to manage them for maximum returns. It also offers practical advice on how to most effectively use colour and lighting in visual merchandising – factors critical to the success of any retail enterprise. Established authors in the field have put together a book that emphasises the importance of accurate market research and explains how to go about it in a way that is easy to read and use.
KEY FEATURES
• Case studies of actual businesses illustrate points discussed in the chapter
• Summary and self-assessment questions to reinforce learning in each chapter
• Illustrated throughout with photographs, graphs and tables.
ABOUT THE EDITOR
Professor J Wiid is a professor in the Department of Marketing and Retail Management at the the University of South Africa (Unisa).
Fundamentals of Sales and Marketing
M DU TOIT (EDITOR)
It is widely recognised that sales and marketing are the two business functions that contribute directly to the bottom line of any organisation. Marketing is more than a sequence of steps or a strategic process; it is also a mindset that leads to good business philosophy. The marketing mindset focuses wholeheartedly on customers and the satisfaction of customers’ needs, while aiming to influence the entire organisation to strive towards customer satisfaction. The sales function, on the other hand, is what ultimately closes the deal and brings the customer and the business together. Without sales, the customer would never achieve ‘need satisfaction’ and the organisation would never meet its objectives.
The ultimate goal of meeting the customer’s needs brings these two seemingly different fields together. Fundamentals of Sales and Marketing serves to provide a fundamental understanding of both sales and marketing by equipping the reader with theoretical knowledge and practical examples that are applicable to a South African context.
KEY FEATURES
• Describes marketing in a South African context
• User-friendly layout with definitions and examples
• Comprehensive discussion about sales and selling in a South African context
• Practical approach to the theoretical concepts
• Practical examples and role-play to illustrate selling techniques.
SUITABLE FOR
• Sales and marketing practitioners
• Students studying Sales and Marketing at higher education institutions
978 0 70218 881 7 978 0 70218 930 2 2011
200 PAGES
ZAR R390.00 ZAR R364
JUTA MARKETING CATALOGUE | 2018/2019
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