Page 17 - Juta_marketing_Catalogue_201819

TOP
MARKETING
TITLES
FROM JUTA ACADEMIC
MARKETING MANAGEMENT A South African Perspective
Second Edition Contemporary Retail and Marketing Case Studies C Nieuwenhuizen & CH van Heerden
Editors:
Contemporary Retail and Marketing Case Studies Second Edition
• Learning outcomes at the beginning of every chapter
• Definitions highlighted to emphasise their importance
• Clear diagrams and figures
• Relevant and up-to-date case studies
With a user-friendly layout highlighting definitions, examples, case studies and websites, this
This new edition of Contemporary Retail and Marketing Case Studies is a collection of 34 studies of retail and marketing operations as told by individual companies. Small, medium and larger companies relate the challenges they have faced and how they overcame them, and share their successes and frustrations in a frank and open manner. Each case is unique in its own way and addresses issues which are pertinent and relevant to the South African retail and marketing environment.
Prof CH van Heerden Research Professor: Faculty of Management Sciences,
Tshwane University of Technology
Prof M Makhitha Chair of Department: Department of Marketing and Retail Management, Unisa
A South African Perspective
The value of this collection is that:
• Itprovidesavarietyofcasesthattogetherofferinsightintothemarketingchallengesfacedbylocal
www.jutaacademic.co.za
www.juta.co.za
M MAKHITHA (CONSULTING EDITOR)
businesses
• ItoffersaSouthAfricanperspectiveonhowtoovercometheseissues • Itiswrittenfromtheviewpointoftheentrepreneurorbusinessexecutive • Itprovidespracticalinsightswhichsupportwork-integratedlearning.
This book is a must-read for scholars, students and people concerned with the retail and marketing industry.
About the editors
Professor Cecile Nieuwenhuizen is Head of the Department of Business Management at the University of Johannesburg. She has presented papers at national and international conferences and authored several books and journal articles on entrepreneurship and business management. She also serves as director of various family businesses.
Professor CH (Neels) van Heerden is currently Head of Department: Marketing, Logistics and Sport Management at Tshwane University of Technology. He has published more than 40 accredited articles. Neels has been a keynote speaker as well as an invited speaker at international conferences. He is associate editor of two ISO-accredited journals and serves on the editorial board of three journals ccredited by the Department of Higher Education, in addition to being co-editor and author of a
ber of academic publications.
THIRD EDITION
MARKETING
Marketing research can be a daunting subject if not taught correctly. The mere mention of inferential statistics or statistical significance causes many students to close their minds and develop a mental block towards the topic. This is largely because most texts spend too little time teaching students the basic concepts before ploughing into the analysis of data and associated statistical formulas. Marketing Research follows a simple layout that is easy to read with text that is written in understandable, plain English. It will equip undergraduate marketing students with the skills necessary to plan and conduct basic marketing research projects in an efficient and effective manner, in a business world which demands more and more information on which to base decisions.
With businesses competing globally more than ever before, and with the increased use of social media for marketing, companies are realising that they need to do more to add value to their products and services, and to enhance and manage the customer experience. In order to meet the expectations of today’s demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and how to use them to attract and keep customers.
To help students, this book contains the following features:
• The marketing business environment
• Consumer behaviour
• Market segmentation and target marketing
• Marketing information systems and marketing research
• The four Ps: product, price, place and promotion
• The additional three Ps: people, processes and the physical environment of a business
• Planning and management of the marketing function
• Customer value and retention
• Leadership in marketing
• International marketing
• Marketing metrics and their effect on ROI
• Marketing in developing countries.
• Self-assessment questions
• Summaries of the key issues covered in each chapter
third edition of Marketing Management: A South African Perspective gives undergraduate students a comprehensive understanding of marketing – at a practical and academic level. Contributions from leaders in the field of marketing in South Africa and from academics at leading universities, locally and internationally, will ensure that this edition becomes as highly regarded as its predecessors.
Marketing Research, now in its third edition, provides a methodical introduction to the basic concepts of marketing research.
EDITORS
Prof MC Cant Professor: Department of Marketing and Retail Management, Unisa
Contemporary Retail and Marketing Case Studies Second Edition
C Nieuwenhuizen & CH van Heerden
Editors:
THIRD EDITION
MANAGEMENT
THIRD EDITION
MARKETING
A South African Perspective
MC CANT &
CH VAN HEERDEN (EDITORS)
MANAGEMENT
This third edition of Marketing Management: A South African Perspective, the leading marketing textbook in southern Africa, takes a new and customer-centric view of marketing and its applications. It covers the following topics:
THIRD EDITION
38mm
M MAKHITHA (CONSULTING EDITOR)
THIRD EDITION
MC CANT & CH VAN HEERDEN (EDITORS)