Page 18 - Juta_marketing_Catalogue_201819

Introduction to Integrated Marketing Communication
L KOEKEMOER (EDITOR)
Introduction to Integrated Marketing Communication looks at the variety of marketing communication tools used by advertising agencies today in pursuing brand success.
In the current economic crisis and with rapidly advancing, ever-changing technological communication channels available, traditional above-the-line advertising alone will not provide and improve results. Therefore, this introduction to IMC also considers and discusses New Technologies and opportunities provided by the World Wide Web, mobile media and social networking.
With comprehensive Learning Outcomes, Key Learning Points and Self Assessment features for each chapter, Introduction to Integrated Marketing Communications is an indispensable resource for marketing students and practitioners.
KEY FEATURES
• Comprehensive Learning Outcomes
• Key Learning Points
• Self Assessment features.
SUITABLE FOR
Marketing students and practitioners.
978 0 70217 793 4 978 0 70219 588 4 2011
240 PAGES
ZAR R453.00 ZAR R423.00
Receive regular up-to-date information about our new titles by signing up for newsletters, notifications of new editions and other information of interest to you at www.jutaacademic.co.za/register
JUTA MARKETING CATALOGUE | 2018/2019
17