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Introduction to Retailing
C ERDIS & M CANT (EDITORS)
In today’s very competitive retail environment, retailers need to be proactive and adaptable. This third edition of Introduction to Retailing looks at the factors all new retailers need to consider when starting a retail business. Theory on these issues is enhanced with practical examples, giving this edition a uniquely South African flavour.
Introduction to Retailing places the relevance and importance of these issues in perspective and provides practical illustrations of what retailers can do to improve the success of their business. The various activities explain specific concepts and the examples illustrate various retailing principles from a local perspective.
CONTENTS
• The ABCs for retail: The nature and evolution of retailing
• The retailing environment
• Selecting supplier and supplier
relations
• The six rights of retail: Being in the
right place
• Selling the right products
KEY FEATURES
•
• • •
•
Selling the right quantity at the right time
Selling at the right place
Providing the right service Implementation of the retail strategy: Promoting retail sales
Blending store activities for success
978 1 48510 260 1 978 1 48510 481 0 3e 2015
152 PAGES
ZAR R294.00 ZAR R274.00
• The store location and store front, layout
• Knowing who the customers are and how they buy
• The right kinds of products to sell
• Selecting suppliers and managing stock shrinkage
• Setting the correct price and planning for markdowns and price changes
• Developing a marketing communication plan
• Developing an overall retail strategy.
ABOUT THE EDITORS
Cindy Erdis is a senior lecturer at the University of South Africa (UNISA). Her main areas of interest are customer relations management (CRM), services marketing and retail management. She has contributed to a number of academic works on marketing and retail-related topics.
Michael Cant is a professor in the department of Marketing and Retail Management at the University of South Africa (UNISA). His areas of interest include retail management and small business. He has written and contributed to a vast number of academic books on marketing and retail-related topics.
SUITABLE FOR
Students of Commerce and entrepreneurs who want to start a retail business or who already have a business and want to make it more successful.
and interior design
JUTA MARKETING CATALOGUE | 2018/2019
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