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naging
in Business
3rd edition
on and Communication Technology (ICT) is indispensable in the spheres of government, education and entertainment. It makes Internet marketing, ment, e-learning and online chat services possible, as well as e-commerce. o business training is complete without covering at least the basics of
rce.
ugh e-commerce opens up new opportunities, it also presents threats and success of e-commerce hinges on security and trust. Every business manager erefore have a fundamental awareness of the meaning of e-commerce and ty and risk management. The success of e-commerce also hinges on building hips. Managing e-commerce in business (third edition) explores the ways in which eurs and managers can make use of e-commerce related aspects to improve act with their customers and enhance their business and marketing strategies.
also focuses on:
components and applications necessary to support different business ns
egration of business and ICT for business purposes
ing an accessible; technical approach with practical emphasis on business.
ipurpose book will be invaluable to people involved in any form of business nment institution that relies on ICT. Those who will benefit from this book tudents of Business, business analysts, web page designers and webmasters, eurs and CEOs, risk managers, marketers, advertising specialists, logistics
, strategic planning specialists and trainers in the business and ICT fields.
utaacademic.co.za
e FINAL.indd 1
Spine 15mm
Managing e-commerce in Business J BOTHA AND C BOTHMA
Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible, as well as e-commerce. Today, no business training is complete without covering at least the basics of e-commerce. But although e-commerce opens up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. The success of e-commerce also hinges on building relationships. Managing e-commerce in business (third edition) explores the ways in which entrepreneurs and managers can make use of e-commerce related aspects to improve their contact with their customers and enhance their business and marketing strategies.
This multipurpose book will be invaluable to people involved in any form of business or government institution that relies on ICT. Those who will benefit from this book include: students of Business, business analysts, web page designers and webmasters, entrepreneurs and CEOs, risk managers, marketers, advertising specialists, logistics managers, strategic planning specialists and trainers in the business and ICT fields.
OMMERCE
Managing
e-COMMERCE
Spine 15mm
978 1 48510 220 5 978 1 48511 555 7 3e 2015
264 PAGES
ZAR R462.00 ZAR R431.00
in Business
3rd edition
AUTHORS J Botha
C Bothma
08/12/2015 15:47
CONTENTS
• Introduction to e-commerce
• Creating web pages
• The online customer
• Marketing the e-commerce store
• E-tailing
• Managing e-CRM
KEY FEATURES
• Business-to-business e-commerce • E-commerce planning, strategy and
management
• Measuring e-commerce store success
• Website components and application necessary to support different business functions
• The integration of business and ICT for business purposes
• An accessible technical approach combined with a practical emphasis on
business.
JUTA MARKETING CATALOGUE | 2018/2019
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Managing e-COMMERCE in Business 3rd edition J Botha and C Bothma