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     978 1 48510 217 5 978 1 48510 414 8 2014
528 PAGES
ZAR R669.00 ZAR R625.00
Marketing Communication
An Integrated Approach
L KOEKEMOER (EDITOR)
The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike. While offering the main marketing communication tools, Marketing Communication: An integrated approach deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives.
ABOUT THE EDITOR
Dr Ludi Koekemoer has been CEO of AAA School of Advertising since 2000. His work experience, research and consulting expertise include advertising, brand management, strategic planning and new product development. He serves on the Advertising Industry Tribunal of the Advertising Standards Authority; represents AAA School of Advertising on the board of the Association for Communication and Advertising; has served on many advertising industry bodies in South
Africa; and he has acted as a national and international judge for marketing and advertising awards.
    Students and practitioners.
SUITABLE FOR
      978 0 70217 805 4 978 0 70218 963 0 3e 2010
272 PAGES
ZAR R504.00 ZAR R471.00
Marketing for Managers
A practical approach
L PITT & C BOSHOFF
This third edition of Marketing for Managers: A Practical Approach introduces readers to the fundamental issues underlying marketing concepts and strategies. Building on two successful previous editions, the book adds new material that covers many of the latest developments in technology that affect marketing. There is also a new chapter on marketing strategy implementation – critical, because in these days of well-formulated marketing strategies, failure is often the result of poor implementation.
KEY FEATURES
• Debunks the notion that marketing is an overly complicated discipline shrouded in mystery
• Offers readers strategic insights into marketing
• Shows that marketing is not as simple as merely giving customers what they
want – it also has to do with creating offerings that create customers
• Encourages readers to question conventional wisdom
• Iintegrates the best of marketing theory with cutting-edge practicality
• Includes not only the Internet and related technologies in marketing strategies,
but also the latest developments related to interactive and social media
• Focuses on the challenges of writing viable, usable and well-considered
marketing plans
• Provides a number of checklists for managers to use in considering and
implementing marketing strategy
• It is conversational and non-technical
• It incorporates the latest thinking from research published in the world’s major
marketing and management journals.
     JUTA MARKETING CATALOGUE | 2018/2019
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