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                                    Marketing Management
PJ DU PLESSIS , JW STRYDOM & CJ JOOSTE (EDITORS)
Marketing Management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behaviour. It includes new chapters on international marketing, marketing communication, cyber-marketing, and marketing planning, implementation and control.
Marketing Management has been widely prescribed for many years. This edition – containing the most recent research on various marketing topics – is sure to remain the market leader.
KEY FEATURES
• Well-researched case studies
• Numerous examples to explain marketing theory, many of which are taken
from South African companies
• An all-important chapter on using the Internet to the best advantage.
SUITABLE FOR
• Undergraduate and postgraduate Marketing and Management students
• Executives on shorter Management Development courses at all higher
education institutions
• Marketing and advertising practitioners
• Management and marketing personnel
• Entrepreneurs and small-business owners
• Public relations practitioners.
MARKETING MANAGEMENT
A South African Perspective
978 0 70217 812 2 978 0 70219 571 6 6e 2012
688 PAGES
ZAR R671.00 ZAR R627.00
                   PROF MC CANT, PROF CH VAN HEERDEN (EDITORS),
With bu
PROF M MAKHITHA (CONSULTING EDITOR)
With businesses competing globally more than ever before, and with
n
lue and
• Leadership in marketing • International marketing
use of social media for marketing, companies are realising that they need to do
regard
Tsh
Prof M Makhitha Chair of Department: Department of Marketing and Retail Management, Unisa changing consumer, marketers and students of marketing alike need to be aware
of the latest trends in marketing methods and technologies and how to use them to attract and keep customers.
With a user-friendly layout highlighting definitions, examples, case studies and websites, this third edition of Marketing Management: A South African Perspective gives undergraduate students a comprehensive understanding of marketing – at a practical and academic level. Contributions from leaders in the field of marketing in South Africa and from academics at leading universities, locally and internationally, will ensure that this edition becomes as highly regarded as its predecessors.
a us
more to add value to their products and services, and to enhance and manage the
customer experience. In order to meet the expectations of today’s demanding and
management
marketing
MARKETING
38mm
THIRD EDITION
MC CANT &
CH VAN HEERDEN (EDITORS)
M MAKHITHA (CONSULTING EDITOR)
 MANAGEMENT
A South African Perspective
 wane
Universit
sines
ses competing globally more than ever before, and with the increased use of social media for marketing, companies are realising that they need to do more to add value to their products and services, and to enhance and manage the customer experience. In order to meet the expectations of today’s demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and how to use them to attract and keep customers.
This third edition of Marketing Management: A South African Perspective, the leading marketing textbook in southern Africa, takes a new and customer-centric view of marketing and its applications. It covers the following topics:
• The marketing business environment
• Consumer behaviour
• Market segmentation and target marketing
• Marketing information systems and marketing research
• The four Ps: product, price, place and promotion
• The additional three Ps: people, processes and the physical environment of a business
• Planning and management of the marketing function
 •C
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• Marketing metrics and their effect on ROI
• Marketing in developing countries.
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With
third edition of Marketing Management: A South African Perspective gives undergraduate students a comprehensive understanding of marketing – at a practical and academic level. Contributions from leaders in the field of marketing in South Africa and from academics at leading universities, locally and internationally, will ensure that this edition becomes as highly
er-friendly
g definitio
examples,
studies and websites, this
EDITORS
Prof MC Cant Professor: Department of Marketing and Retail Management, Unisa Prof CH van Heerden Research Professor: Faculty of Management Sciences,
chnolo
www.juta.co.za
gy
  JUTA MARKETING CATALOGUE | 2018/2019
MARKETING
MANAGEMENT
A South African Perspective
THIRD EDITION
MC CANT & CH VAN HEERDEN (EDITORS)
M MAKHITHA (CONSULTING EDITOR)
 NEW EDITION
978 1 48512 520 4 978 1 48512 590 7
3e 2017 752 PAGES
ZAR R570.00 ZAR R570.00
   CONTENTS
• The marketing world
• The marketing environment
• Consumer behaviour
• Market segmentation, targeting and
positioning
• Marketing research and information
• Product decisions
• Branding decisions
• Pricing decisions
• Distribution management
• Marketing communication • Cyber marketing and digital
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MARKETING MANAGEMENT A South African Perspective
 
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