Page 57 - Juta_Business_Catalogue_2018

SUITABLE FOR
Undergraduates in Entrepreneurship as well as entrepreneurs who are starting up a new business.
Dynamics of Entrepreneurship
K BOOYSEN (EDITOR)
Entrepreneurship is a dynamic process constantly evolving through innovation, in that entrepreneurs start a business to sell profitable products and services which often do not previously exist or to improve on those that do. This process requires the entrepreneur to have major skills in different functional areas of the business. Dynamics of Entrepreneurship is about entrepreneurship in the South African business environment. It describes how entrepreneurs can organise resources and activities for the potential business to operate as profitably as possible. It emphasises that marketing and finance are the two most important business functions every entrepreneur needs to know, for both a start-up enterprise and long-term sustainability.
NEW EDITION FORTHCOMING 2019
978 1 48510 234 2 2015
376 PAGES
ZAR R404.00
CONTENTS
Entrepreneurship
• Entrepreneurship and small, medium
and micro
• Basic business concepts and the
business
• The identification and development
of business
• The viability of a business idea
Marketing
• Fundamentals of marketing
management
• The marketing environment of
business
• Market segmentation, targeting and
positioning
• Product decisions
• Pricing decisions
• Promotion decisions
• Distribution decisions (placement)
• Marketing planning, implementation
and control
Financial Management
• An introduction to financial
management
• Basic accounting and financial
statements
• Analysing the annual financial
statements
• Budgets
• The capital requirements of a
business
JUTA BUSINESS CATALOGUE | 2018/2019
SUITABLE FOR
Students in undergraduate courses as well as anyone planning to enter the world of entrepreneurship.
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