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ABOUT THE EDITOR, AUTHORS AND CONTRIBUTORS
Professor Cecile Nieuwenhuizen is Head of the Department of Business Management at the University of Johannesburg.
Professor R Steenkamp is a Senior lecturer in operations management in the University of South Africa’s Department of Business Management.
Dr Alex Antonites is a senior lecturer in the Department of Business Management Chair for Entrepreneurship, at the University of Pretoria.
Andreas de Beer is a senior lecturer in the Department of Business Management at the University of South Africa (UNISA).
Professor Mike Cant is Head of Department of the Marketing and Retail Department at the University of South Africa (UNISA).
Professor Willie Conradie was a former professor in the Department of Business Management, at the University of Johannesburg.
Professor Edmund Ferreira is a Professor in the Department of Business Management at UNISA.
Welma Fourie is currently Financial Manager at Eduloan. She was formerly a senior lecturer at Technikon SA in the Accounting Department.
Dr Hannelize Jacobs is a senior lecturer in Management at Monash University. Her expertise lies in the areas of new knowledge creation and strategic innovation – acquired over many years through research, educational reflective practice and innovation; mostly within communities of practice.
Richard Marchado is a Senior Lecturer in the Department of Marketing and Retail Management at UNISA. He is co-author in a number of books.
SUITABLE FOR
All courses in Entrepreneurship from basic to intermediate. It will also help a start-up entrepreneur to understand the basics.
Business Management for Entrepreneurs
C NIEUWENHUIZEN (EDITOR)
The book guides the entrepreneur in managing the eight business functions: general management, finance, marketing, operations management, purchasing and the supply chain, human resources, information management and public relations. These management and managerial skills are essential to successfully manage a business that employs more people than when it was initially established.
This edition contains updated information and new examples on all the business functions relevant to entrepreneurs. Business Management for Entrepreneurs (third edition) is an invaluable resource for students studying entrepreneurship and all young entrepreneurs who plan to start their own business, or entrepreneurs who have their own business but want to learn more about managing the business functions as the business grows.
      NEW EDITION FORTHCOMING 2019
  CONTENTS
• Introduction to Business Management for the Entrepreneur
• General Management
• The Financial Management Function
• The Marketing Function
ABOUT THE EDITOR
• Operations Management
• The Purchasing Function
• The Human Resource Function • Information Management
• Public Relations
978 1 48511 182 5 978 1 48511 549 6 3e 2015
274 PAGES
ZAR R432.00 ZAR R403.00
    Prof Cecile Nieuwenhuizen is Head of the Department of Business Management at the University of Johannesburg. She is the author of several books, articles and conference papers on entrepreneurship and business management.
JUTA BUSINESS CATALOGUE | 2018/2019
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