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978 1485 12578 5 978 1 48512 254 8 2018 REVISED 2E 184 PAGES
ZAR R235.00 ZAR R200.00
Micro-Economics
A Southern African Perspective
M MOSES & MK OCRAN
This second revised edition provides a comprehensive and current introduction to microeconomic theory, set against a contemporary South African background. This book addresses traditional theories of consumer and producer behavior as prescribed in most introductory microeconomic modules and answers questions around how consumers and producers interact in the market.
This book is suitable for first year university and college students studying Commerce, Finance, Banking and Education. It may also be useful to students studying Economics for the first time as part of undergraduate programmes as well as MBA degrees.
CONTENTS
• Chapter 1: Introduction to Economics • Chapter 2: Demand and Supply
• Chapter 3: Elasticity
• Chapter 4: Consumer equilibrium-
the cardinal utility approach
• Chapter 5: Consumer equilibrium-
the ordinal utility approach
• Chapter 6: Production and cost
• Chapter 7: Profit maximization in a
perfectly competitive market
• Chapter 8: Determining prices and
output in imperfect competitive markets
ENTREPRENEURSHIP
Undergraduate students studying Economics for the fi rst time, academics and managers.
Basics of Entrepreneurship
C NIEUWENHUIZEN (EDITOR)
The text covers all the basic aspects for entrepreneurs. The book starts by giving an overview of an entrepreneur. It then covers all the aspects of a business from marketing to finance.
SUITABLE FOR
978 1 48510 254 0 978 1 48510 484 1 3e 2015
368 PAGES
ZAR R549.00 ZAR R513.00
• •
•
• • •
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Basic Business Concepts and the Business Environment Entrepreneurship and small, medium and micro enterprises (SMMEs) in perspective
The identification of feasible business ideas
The viability of a business idea
The business plan
Product decisions the offering to our customers
Price how to determine what to charge
• Distribution getting the product to the customer
• Promotion communicating with your market
• Advertising yo ur small business • Operations management
• The human resource function
• An introduction to financial
management for entrepreneurs
• Financing the capital requirements of
a small business
• The break-even analysis • Budgets
CONTENTS
JUTA BUSINESS CATALOGUE | 2018/2019
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