Page 13 - Demo

12 research CATALOGUE 2025|2026462 PAGESSUITABLE FORAcademics, students (both undergraduate and postgraduate) as well as practitioners in various disciplines, where social media research is a growing field of interest and is applicable to their various fields and disciplines.introduction to Social Media Research Theory and ApplicationC DU PLESSIS & AA SATAR Social media has become mainstream and offers numerous research opportunities to academics, students and practitioners. Introduction to Social Media Research: Theory and Application is an essential new resource on how to conduct social media research in a scientific manner. This book will equip social media researchers, students and practitioners across various fields with the necessary knowledge to conduct social media research in a scientific and systematic manner.CONTENTSSection A - Introduction to Social Media for Research - ProcessesChapter 1: Introduction to the social media for researchChapter 2: Introduction to social media research processesChapter 3: Prominent theoretical frameworks in social media researchSection B - Paradigmatic Approaches and Methods for Social Media Research - ApproachesChapter 4: Using a qualitative research approach in social media researchChapter 5: Using a quantitative research approach in social media researchChapter 6: Using a mixed methods approach in social media researchSection C - Working with Social Media Data - Data Chapter 7: Sampling social media dataChapter 8: Collecting big social (media) dataChapter 9: Analysing social media dataSection D - Implications of Social Media Research - ImplicationsChapter 10: Ethics in Social Media ResearchChapter 11: Researching the hyper-connected society: Implications of new media data for social media researchKEY FEATURES%u2022 Follows a logical sequence in the social media research process%u2022 Includes easy to understand aspects not considered in this much depth in other books, for example, social media theories, data collection and analysis techniques, as well as sampling methods for quantitative, qualitative and mixed methods research%u2022 Covers aspects of ethics, validity and reliability related to social media research%u2022 How to features: Using various tools eg data cleaning and collection tools; data analysis and reporting tools; using various sampling methods and approaches; using media analytics and data mining; using different software, social media tools and applications to extract data for research%u2022 Local case studies%u2022 Best practice examples%u2022 Templates and sample documents978 1 48513 084 0 ZAR R498.00978 1 48513 085 7 ZAR R448.00e e-BOOK1st EDITION 2020 Ed