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14 research CATALOGUE 2025|2026Editors: Franz%u00e9l du Plooy-Cilliers, Corn%u00e9 Davis and Rose-Mari%u00e9 Bezuidenhout www.juta.co.zaResearch Matters is an introductory research title aimed at undergraduate students and novice researchers. It attempts to explain key aspects of research in an accessible manner that readers will not fi nd intimidating. The overriding aim of the book is to introduce the basic concepts and principles of the research process and provide a solid foundation on which inexperienced researchers can build their research knowledge and skills.The strengths of the book:%u2022 provides a strong theoretical underpinning;%u2022 uses examples and illustrations to demystify the research process and intimidating terminology;%u2022 introduces the three most commonly used research paradigms and explains the impact of these paradigms on the way research is conducted;%u2022 explores the relationship between theory and research;%u2022 guides students through the processes of constructing a theoretical framework, compiling a literature review and conceptualising key concepts;%u2022 covers the role of logical argumentation in research and the importance of providing evidence to support arguments;%u2022 describes widely used qualitative and quantitative data collection and analysis methods;%u2022 explains source mining, proposal and report writing, and how to determine the delimitations and limitations of a research study; and%u2022 examines the important role of ethics in research.Research Matters is an essential resource for any student encountering research or research methods for the fi rst time.About the EditorsDr Franz%u00e9l du Plooy-Cilliers is the Executive Dean: Academic at the Da Vinci Institute for Technology Management; Professor Corn%u00e9 Davis is a senior lecturer in the Department of Strategic Communication at the University of Johannesburg; and Dr Rose-Mari%u00e9 Bezuidenhout is an independent lecturer and researcher.Research Matters Franz%u00e9l du Plooy-Cilliers, Corn%u00e9 Davis and Rose-Mari%u00e9 BezuidenhoutResearchMatters 2nd Edition2nd Ed Research Matters 2nd Ed1259 Research Matter 2ed cvr v5.indd All Pages 2021-12-13 8:24 PMSUITABLE FORUndergraduate students and first time researchers in all disciplines.Research MattersF DU PLOOY-CILLIERS, C DAVIS & RM BEZUIDENHOUT (EDITORS)Research Matters is an introductory research title aimed at undergraduate students. In an accessible and comprehensive manner, it explains research in its entirety to the novice researcher. The book aims at equipping the inexperienced researcher with the necessary skills and confidence to tackle the research process.The chapters provide a theoretical underpinning and an overview of the three most common research paradigms and how these paradigms impact on the way in which researchers conduct their research. Qualitative and quantitative methods are covered in detail, as are the practicalities of referencing, proposal and report writing, and determining the limitations of research. The important topic of ethics in research is also included.2nd EDITION 2021 Ed402 PAGES978 1 48513 210 3 ZAR R521.00978 1 48513 211 0 ZAR R469.00CONTENTSChapter 1: IntroductionChapter 2: Research ParadigmsChapter 3: Theory MattersChapter 4: From Topic to Research QuestionChapter 5: Aims of ResearchChapter 6: HypothesesChapter 7: Research RationaleChapter 8: Literature ReviewChapter 9: ConceptualisationChapter 10: Constructing an ArgumentChapter 11: SamplingChapter 12: Quantitative Data Collection MethodsChapter 13: Qualitative Data Collection MethodsChapter 14: Action ResearchChapter 15: Qualitative Data AnalysisChapter 16: Quantitative Data AnalysisChapter 17: Validity and ReliabilityChapter 18: Ethics in ResearchChapter 19: LimitationsChapter 20: Research ProposalChapter 21: Research ReportChapter 22: ReferencingSUPPORT MATERIALe e-BOOK