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research CATALOGUE 2025|2026 79 780 7 02 16 63 5 8ISBN 9780702166358SUITABLE FOR%u2022 Undergraduate students who need an understanding of the nature of scientific research in business studies, and the business research process itself%u2022 Postgraduate students, such as first-year MBA students, who are required to conduct research and produce a written dissertation as part of the curriculum.978 0 70219 728 4 ZAR R629.001st EDITION 2004 Ed160 PAGESCONTENTS%u2022 Business research defined%u2022 Systematic research versus common sense%u2022 The nature of business and management research%u2022 Types of business research strategies%u2022 Qualitative and quantitative approaches%u2022 Scientific and non-scientific approaches%u2022 Ethical issues in business research%u2022 Research ideas%u2022 The mechanics of doing a literature review%u2022 Research designs %u2022 Data collection methods%u2022 Levels of measurement %u2022 Measurement scales%u2022 Sampling%u2022 Sample size%u2022 Basic elements of data analysis%u2022 The number of groups in the study%u2022 Data preparation%u2022 Data presentation%u2022 Measures of central tendency: mean, median and mode%u2022 The measurement of variability: variance and standard deviation%u2022 Measures of location%u2022 Graphical representation of data%u2022 Measures of relationship (correlation and regression)%u2022 Inferential statistics%u2022 Statistical testing procedures%u2022 Tests of significance%u2022 Some common nonparametric methods%u2022 Further multivariate statistical approaches%u2022 Concluding remarks on statistical tests and their uses%u2022 The use of qualitative data in research%u2022 The research proposal%u2022 Communicating research results%u2022 The research report%u2022 Focus on research report writing%u2022 Formal referencing in reports and dissertations%u2022 Some style rules for report and dissertation writing%u2022 Assessment criteria for dissertationsBusiness Research D COLDWELL & F HERBST (EDITORS)This introductory text places in context the scientific discipline and methodology of business research. Books on business research often pay scant attention to the basic scientific underpinnings of empirical research in business, causing students to do research without a basic understanding of why they are applying a particular research technique. The approach taken in the book assumes no prior knowledge of the business research process, nor knowledge of statistical analyses, nor experience in writing up a proposal and embarking on a research investigation. Although some insight is given on the nature of scientific knowledge, the aim of the book is to delineate the practice of business research. It takes students through the building blocks of business research with the ultimate objective of engendering a basic understanding of: the essential ingredients of the research process, what is required for writing up a research proposal and the requirements for conducting an empirical research study. Each chapter contains exercises in the form of case studies to consolidate the knowledge obtained in the chapter and deepen the student%u2019s understanding of the text. e-BOOKRESEARCH