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     978 0 70217 804 7 978 0 70219 594 5 2e 2011
496 PAGES
ZAR R582.00 ZAR R543.00
New Tourism Ventures
An entrepreneurail and manegerial approach
D TASSIOPOULOS (EDITOR)
Small and medium tourism enterprises (SMTEs) are considered to dominate the global tourism industry numerically, forming the backbone for the delivery of tourism offerings. These enterprises take the form of a range of hotels, travel agencies, restaurants and tour operators, to mention a few.
The text provides a definitive grounding of how to create and manage tourism ventures. It takes an entrepreneurial and managerial approach to the subject, underpinning the various concepts associated with tourism entrepreneurship. The subject is discussed within the context of international best practice and research.
KEY FEATURES
• Real-life examples illustrate concepts
• Blend of theoretical principles and practice
• International best practice and research
• Case studies demonstrating real-life issues and providing a framework for
discussion
• List of further reading at the end of each chapter
• Discussion questions for each chapter.
SUITABLE FOR
• Undergraduate and postgraduate students in the hospitality and tourism industry
• Owner-managers of family-run businesses, tourism enterprise and small business researchers, Prospective entrepreneurs wishing to enter the tourism economy.
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JUTA TOURISM AND HOSPITALITY CATALOGUE | 2018/2019
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