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Tourism Entrepreneurs
M BOTHA, F FAIRER-WESSELS & B LUBBE
Tourism Entrepreneurs aims to provide students studying business management and tourism, and emerging entrepreneurs, with the knowledge and skills to start and manage their own small business. It takes the reader through a process of understanding what tourism and the tourism industry is all about and where the entrepreneur fits into the industry, highlighting the importance of entrepreneurial activities within the industry. The book allows readers to move from the conceptual stage to the writing of a business plan.
KEY FEATURES
• Examples and cases drawn from real-life
• Entrepreneurial process is broken down in clear and manageable steps
• Useful contact details are provided.
ABOUT THE AUTHORS
Melodi Botha lectures in Entrepreneurship at the University of Pretoria. She holds a BCom in Tourism Management and an MPhil in Entrepreneurship.
Felicité Fairer-Wessels lectures in the Department of Tourism Management at the University of Pretoria and holds and MPhil in Information Management.
Berendien Lubbe is currently Associate Professor in the Department of Tourism Management at the University of Pretoria. She has a BCom degree and has published books on tourism as well as articles in local and international scientific journals.
SUITABLE FOR
Students in the hospitality and tourism industry focussing on entrepreneurship and those planning on starting their own tourism endeavours.
978 0 70217 169 7 978 0 70219 654 6 2006
148 PAGES
ZAR R400.00 ZAR R373.00
           JUTA TOURISM AND HOSPITALITY CATALOGUE | 2018/2019
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