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Communication Handbook, the
S CLEARY (EDITOR)
The advent of globalisation, and the rise of entrepreneurialism and the virtual office, make the ability to communicate independently and effectively increasingly valuable. Against a background of technological innovation, this third edition of The Communication Handbook sets out the principles underlying effective communication today and then focuses on their application, enabling students in all fields of study to develop and refine their reading, listening, speaking and writing practices.
MAIN UPDATES IN THE NEW EDITION
• A new chapter on some of the more challenging areas of English language
• A new chapter on digital media, which highlights online communication tools
such as websites and social media
• Guidance on the business and professional use of digital media
• Updated exercises at the end of each chapter, challenging students to apply
their knowledge in a range of case studies and communication tasks and activities.
978 1 48510 554 1 978 1 48510 468 1 3e 2015
368 PAGES
ZAR R374.00 ZAR R349.00
CONTENTS
• Communication theory
• Intercultural communication
• Small-group communication
• Reading and note-taking
• Listening
• Audience and purpose
• Oral communication
• Written communication
KEY FEATURES
• • • • • • • •
Business correspondence Shorter business messages Digital media
Academic writing
Articles and media releases Report writing
Meetings
Grammar in use
• Learning objectives for students to judge
with the topics covered in the different chapters
• Updated exercises and application activities at the end of each chapter
• Highlighted guidelines, making the examples a practical learning tool
• A chapter devoted to some of the more difficult areas of English grammar,
specifically for those who speak English as an additional language
• Guidelines on how to use social media in the workplace, including the
appropriate use of Facebook and Twitter, effective business blogging and the use of Pinterest as a tool to enhance business communication.
ABOUT THE AUTHORS
The author team first worked together in the Department of Languages at the former Port Elizabeth Technicon, now part of the Nelson Mandela University. Their paths have since diverged to pursue interest in areas as diverse as Academic Literacies, Language and Discourse Studies, Literature and Professional Communication, as well as research.
SUITABLE FOR
Undergraduate students at university and university of technology who wish to gain a grounded understanding of the communication process in the workplace.
how successfully they have engaged
JUTA COMMUNICATION CATALOGUE | 2018/2019
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