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Communication
A hands-on approach
S CLEARY (EDITOR)
The second edition of Communication: A Hands-on Approach focuses on different forms of communication, emphasising writing as a communication tool, particularly within the business environment. The evolution of technology and its use in the business environment has been taken into account and a new chapter on digital media has been included to show how blogs, Twitter and other social media can be used effectively.
978 0 70219 797 0 978 0 70218 928 9 978 1 48511 532 8 2e 2014
448 PAGES
ZAR R437.00 ZAR R408.00 ZAR R408.00
CONTENTS
• Communication theory
• Small-group communication • Reading and note-taking
• Listening
• Audience and purpose
• Oral communication
• Written communication
• Business correspondence
• Shorter business messages
KEY FEATURES
• •
• • • • • •
Digital Media
Business career: employment procedures
Academic writing
Information literacy and referencing Articles and media releases
Report writing
Meetings
Grammar in use
JUTA COMMUNICATION CATALOGUE | 2018/2019
• Learning objectives for students to judge
with the topics covered in the different chapters
• Updated exercises and application activities at the end of each chapter
• Highlighted guidelines, making the examples a practical learning tool
• A chapter devoted to some of the more difficult areas of English grammar,
specifically for those who speak English as an additional language
• Guidelines on how to use social media in the workplace, including the
appropriate use of Facebook and Twitter, effective business blogging and the use of Pinterest as a tool to enhance business communication.
ABOUT THE AUTHORS
The author team first worked together in the Department of Languages at the former Port Elizabeth Technicon, now part of the Nelson Mandela University. Their paths have since diverged to pursue interest in areas as diverse as Academic Literacies, Language and Discourse Studies, Literature and Professional Communication, as well as research.
SUITABLE FOR
Undergraduate students at university and university of technology who wish to gain a grounded understanding of the communication process in the workplace.
how successfully they have engaged
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