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COMMUNICATION
Art of Persuasive Communication, The
A process
JC DE WET
The fourth edition of The Art of Persuasive Communication situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state.
The work is theoretically well-grounded and considerate of the practical dimensions of persuasion – from its broad starting points in an interpersonal setting to its manifestation as mass persuasion or propaganda in the wider political sphere.
NEW TO THIS EDITION
• The role of social media
• Leadership, political language and persuasion
• Rhetorical criticism.
978 1 48511 713 1 978 1 48512 459 7 4e 2017
320 PAGES
ZAR R343.00 ZAR R320.00
CONTENTS
• Communication and persuasion: A democratic setting
• Persuasive communication: The historical context
• Broad starting points of interpersonal persuasion
• Theories of interpersonal persuasion
• Persuasion, mass and social media,
and public opinion
• Perspectives of propaganda
KEY FEATURES
• Leadership, persuasive language and politics
• Image and persuasive political campaign management
• Persuasion and political debates
• Persuasion and political negotiation • Rhetorical discourses of South
African statesmen
• Persuasion and the rhetorical imprint
of a public rhetor
• Contemporary examples, including rhetorical discourses of South African statesmen
• Addresses critical issues helpful to potential persuaders and persuades across the broad spectrum of society
• Allows persuades a better chance to identify persuasion and defend themselves against the unscrupulous.
ABOUT THE AUTHOR
Professor Dr Johann de Wet, former HOD and lecturer of the Department of Communication Sciences at the UFS, now consults on and writes about persuasive, political and leadership communication.
SUITABLE FOR
Communication science scholars and practitioners; political science, sociology, social psychology and rhetorical studies students; and persuaders and persuades across the broad spectrum of society.
JUTA COMMUNICATION CATALOGUE | 2018/2019
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