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4 Business CATALOGUE 2025|2026#RespectCreatorsWHAT IS COPYRIGHT?%u2022 Copyright, or authors%u2019 right, is a legal term used to describe the rights that creators have in their literary, artistic and scientific literary works. %u2022 Works covered range from books, music, paintings, sculpture, and films to computer programs, databases, advertisements, maps, and technical drawings. %u2022 Copyright is owned for a fixed number of years. %u2022 Copyright may be assigned to a publisher.WHAT STEPS CAN BE TAKEN AGAINST INFRINGERS?%u2022 Publishers and authors have the right to take the necessary action against copyright infringers.%u2022 The Copyright Act makes provision for criminal penalties %u2013 a fine (a maximum of R5 000 per infringement) and/or imprisonmentup to three years for a first conviction. %u2022 Copyright infringers can also be held accountable for damages.WHY IS COPYRIGHT IMPORTANT?Copyright:%u2022 Promotes creativity and the development of knowledge. %u2022 Serves the public interest. %u2022 Allows copyright owners to earn an income from their work.%u2022 Protects the value of an author%u2019s work by prohibiting the unlawful or non-authorised use of the work.HOW TO AVOID COPYRIGHT INFRINGMENT?%u2022 Material that is subject to copyright protection may not, without the permission of the copyright holder, be downloaded from websites, shared, distributed or sold.%u2022 Avoid groups that share copyrighted works illegally. This happens, for example, on WhatsApp, Telegram, Dropbox or Google Drive, even though these platforms are legal.%u2022 There are exceptions and limitations to copyright owners%u2019 exclusive rights. Instances in which restrictions to reproduction do not apply are when the work is used for research or personal use, as part of studies, or for non-commercial use in education and in libraries. Use for criticism or review or for new reporting is also exempted.%u2022 With all these exceptions noted above, the source must be mentioned, as well as the name(s) of the author(s). Copyright infringement is illegal %u2013 you reap where you have not sown. Both the author and publisher suffer losses through copyright infringements. How to do the right thing1. Respect the creator%u2019s rights.2. Allow the creator to earn an income and support further creativity.3. If required, get permission to use copyright material.4. Resist illegal online materials.5. Report infringements to the publisher. The top 5 thingsyou need to know about copyrightCopyright describes the rights that creators have in their literary, artistic and scientific literaryworks.Copyright infringement is illegal and can result in criminal penalties, including imprisonment.Copyright allows owners to earn an income from their work.Copyright protects the value of creators%u2019 work.Copyright serves the public interest.RESPECT CREATORSS A Y N O TO I L L E G A L C O P Y I N G12543RESPECT CREATORS Making illegal copies of this publication, distributing them unlawfully or sharing them on social media without the written permission of the publisher may lead to civil claims or criminal complaints. Protect the communities who are sustained by creativity.S A Y N O TO I L L E G A L C O P Y I N G4 Business CATALOGUE 2025|2026