Public Relations 2e

Theory and Practice


Available
    Edition: 2nd edition
  • Format: Soft Cover
  • ISBN: 9781485125211
  • Extent: 288 pages
  • Published:
  • Category: Business Management

R360.00



South Africa has been in the international spotlight for a number of reasons in the past few years, some of them negative, which has posed challenges to PR companies. More and more businesses are realising the importance of a good reputation and the value of publicising their positive achievements.
Public Relations: Theory & Practice (2nd edition) focuses on what Public Relations is about, its role in the total marketing effort, and the differences between advertising, marketing and PR.

Chapter 1: Defining Public Relations
Chapter 2: Public Relations, Marketing, Advertising and Branding
Chapter 3: The Public Relations Planning Process
Chapter 4: Relationships in Public Relations
Chapter 5: Research in Public Relations
Chapter 6: Public Relations and the Media
Chapter 7: Online Public Relations
Chapter 8: Public Relations Communication Tools
Chapter 9: Reputation Management
Chapter 10: Public Relations Campaigns
Chapter 11: Corporate Social Responsibility in Public Relations
Chapter 12: Strategic Management of Public Relations
Chapter 13: Crisis Management
Chapter 14: Communication Skills needed by a Public Relations Practitioner
Chapter 15: Public Relations in Context
Chapter 16: The Impact of Social Media on Public Relations

Introductory and undergraduate students of Public Relations, as well as practitioners, will benefit from this book.

Features that set this book apart from the competition include the following:

  • It covers the PR process in a practical manner.
  • Highlights the importance of PR research activities, and places special emphasis on the role
  • of the media in PR, and the differences between traditional and online media.
  • Addresses ethics and corporate social responsibility in PR.
  • Each chapter comes with a case study to illustrate the theoretical principles.
  • Discussion questions are included at the end of each chapter.

This product does not have any reviews yet - be the first to write one.

South Africa has been in the international spotlight for a number of reasons in the past few years, some of them negative, which has posed challenges to PR companies. More and more businesses are realising the importance of a good reputation and the value of publicising their positive achievements.
Public Relations: Theory & Practice (2nd edition) focuses on what Public Relations is about, its role in the total marketing effort, and the differences between advertising, marketing and PR.

Chapter 1: Defining Public Relations
Chapter 2: Public Relations, Marketing, Advertising and Branding
Chapter 3: The Public Relations Planning Process
Chapter 4: Relationships in Public Relations
Chapter 5: Research in Public Relations
Chapter 6: Public Relations and the Media
Chapter 7: Online Public Relations
Chapter 8: Public Relations Communication Tools
Chapter 9: Reputation Management
Chapter 10: Public Relations Campaigns
Chapter 11: Corporate Social Responsibility in Public Relations
Chapter 12: Strategic Management of Public Relations
Chapter 13: Crisis Management
Chapter 14: Communication Skills needed by a Public Relations Practitioner
Chapter 15: Public Relations in Context
Chapter 16: The Impact of Social Media on Public Relations

Introductory and undergraduate students of Public Relations, as well as practitioners, will benefit from this book.

Features that set this book apart from the competition include the following:

  • It covers the PR process in a practical manner.
  • Highlights the importance of PR research activities, and places special emphasis on the role
  • of the media in PR, and the differences between traditional and online media.
  • Addresses ethics and corporate social responsibility in PR.
  • Each chapter comes with a case study to illustrate the theoretical principles.
  • Discussion questions are included at the end of each chapter.

This product does not have any reviews yet - be the first to write one.