Public Relations 1e

Theory and Practice


Available
    Edition: 1st edition
  • Format: Soft Cover
  • ISBN: 9781485102632
  • Extent: 275 pages
  • Published:
  • Category: Public Relations

R539.00



Public Relations: Theory & Practice is an exciting new approach to PR in southern Africa. Since the global economic crisis of 2008, Public Relations has become increasingly important in establishing, protecting and saving the reputations of companies. Large companies especially have realised the value and importance of PR.

Chapter 1: Defining Public Relations
Chapter 2: Public Relations, Marketing, Advertising and Branding
Chapter 3: The Public Relations Planning Process
Chapter 4: Public Relations and Relationships
Chapter 5: Research in Public Relations
Chapter 6: Public Relations and the Media
Chapter 7: Online Public Relations
Chapter 8: Public Relations Communication Tools
Chapter 9: Reputation Management
Chapter 10: Public Relations Campaigns
Chapter 11: Corporate Social Responsibility in Public Relations
Chapter 12: Strategic Management of Public Relations
Chapter 13: Crisis Management
Chapter 14: Communication Skills Needed by a Public Relations Practitioner
Chapter 15: Public Relations in Context

It addresses a number of new, crucial aspects and issues, which have become highly relevant to PR today, such as Online PR, Reputation Management, Strategic Management and Crisis Management. These topics are important to students and practitioners alike as they battle with the trends and developments in this field.

Case studies at the end of each chapter show the practical use of the theoretical principles and make the theory more understandable and applicable. This text is a must for academia and practitioners wanting a clear, easy-to-read Public Relations text that explains the various principles and processes associated with image that companies face.

The book focuses on a number of topics:

  • Defining Public Relations
  • The difference between PR, Marketing, Advertising and Branding
  • The PR process
  • Research in PR
  • PR and the media
  • Reputation management
  • Corporate social responsibility in PR

This product does not have any reviews yet - be the first to write one.

Public Relations: Theory & Practice is an exciting new approach to PR in southern Africa. Since the global economic crisis of 2008, Public Relations has become increasingly important in establishing, protecting and saving the reputations of companies. Large companies especially have realised the value and importance of PR.

Chapter 1: Defining Public Relations
Chapter 2: Public Relations, Marketing, Advertising and Branding
Chapter 3: The Public Relations Planning Process
Chapter 4: Public Relations and Relationships
Chapter 5: Research in Public Relations
Chapter 6: Public Relations and the Media
Chapter 7: Online Public Relations
Chapter 8: Public Relations Communication Tools
Chapter 9: Reputation Management
Chapter 10: Public Relations Campaigns
Chapter 11: Corporate Social Responsibility in Public Relations
Chapter 12: Strategic Management of Public Relations
Chapter 13: Crisis Management
Chapter 14: Communication Skills Needed by a Public Relations Practitioner
Chapter 15: Public Relations in Context

It addresses a number of new, crucial aspects and issues, which have become highly relevant to PR today, such as Online PR, Reputation Management, Strategic Management and Crisis Management. These topics are important to students and practitioners alike as they battle with the trends and developments in this field.

Case studies at the end of each chapter show the practical use of the theoretical principles and make the theory more understandable and applicable. This text is a must for academia and practitioners wanting a clear, easy-to-read Public Relations text that explains the various principles and processes associated with image that companies face.

The book focuses on a number of topics:

  • Defining Public Relations
  • The difference between PR, Marketing, Advertising and Branding
  • The PR process
  • Research in PR
  • PR and the media
  • Reputation management
  • Corporate social responsibility in PR

This product does not have any reviews yet - be the first to write one.