Media Studies Volume 4, developed by its expert authors will deal with media theory and research in the context of how social (new) media and the convergence and digitisation of the media have changed and affected mediated communication today. Practical examples, case studies, applications, learning outcomes and exercises will be part of the book. This is the final volume in the Juta Media Studies series.

CHAPTER 1 SOCIAL MEDIA AND MEDIATED COMMUNICATION IN POSTMODERN SOCIETY

CHAPTER 2 WHAT ARE THE SOCIAL MEDIA? INTRODUCTORY DEFINITIONS

CHAPTER 3 RESEARCHING AUDIENCES IN THE AGE OF SOCIAL MEDIA

CHAPTER 4 SOCIAL MEDIA AND GLOBALISATION

CHAPTER 5 THINKING ABOUT THE PUBLIC SPHERE

CHAPTER 6 IDENTITY 2.0: NEGOTIATING IDENTITY AND THE POLITICS OF BELONGING IN CYBERSPACE

CHAPTER 7 SOCIAL MEDIA POLICY IN AFRICA

CHAPTER 8 SOCIAL MEDIA: FREEDOM OF EXPRESSION, MEDIA REGULATION AND POLICY

CHAPTER 9 THE IMPACT OF THE SOCIAL MEDIA ON JOURNALISM

CHAPTER 10 JOURNALISM AND NEW (SOCIAL) MEDIA IN SOUTH AFRICA

CHAPTER 11 THE ETHICS OF SOCIAL MEDIA IN SOUTH AFRICAN JOURNALISM

CHAPTER 12 USING SOCIAL MEDIA FOR BRANDING

CHAPTER 13 Participation in the digital age: - Public self-expression and public identity ‘work’

Undergraduate students in Communication Studies, Media Studies, Rhetoric, Persuasive Communication, Leadership Communication and Management, Political Communication.