Media Studies Volume 3 + 4 bundle


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  • Format: Soft Cover
  • ISBN: 9781485125976
  • Published:
  • Category: Film and Media

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Media Studies Volume 3
Media Content and Media Audiences
1st edition (Revised Reprint)


In the third volume of this series, Media Studies, the emphasis is on media content and media audiences. Media content and media audiences (or users) are covered from methodological and theoretical perspectives.
For the revised reprint of this volume, a new introduction has been included to highlight the relevance of the current content and to contextualise within it the content of Volume 4 Social (New) Media and Mediated Communication Today (2017).
Part 1 of the book deals with: quantitative content analysis; communication and media semiotics; media, language and discourse; media and visual literacy; visual text analysis; textual analysis: narrative and argument; narrative analysis; film theory and criticism Part 2 deals with: media audience theory (dealing with the uses and gratification theory, reception theory and ethnography); questionnaire surveys in media research; field research in media studies; measuring media audiences; psychoanalysis and television as an illustration of an applied theoretical approach in media audience research.

Media Studies Volume 4:
Social (New) Media and Mediated Communication Today
Volume 4


Media Studies Volume 4, developed by its expert authors will deal with media theory and research in the context of how social (new) media and the convergence and digitisation of the media have changed and affected mediated communication today. Practical examples, case studies, applications, learning outcomes and exercises will be part of the book. This is the final volume in the Juta Media Studies series.

Media Studies Volume 3


PART 1: MEDIA CONTENT
Chapter 1: Quantitative Content Analysis
Chapter 2: Communication and Media Semiotics
Chapter 3: Media, Language and Discourse
Chapter 4: Media and visual Literacy
Chapter 5: visual Text Analysis
Chapter 6: Textual Analysis: Narrative and Argument
Chapter 7: Narrative Analysis
Chapter 8: Film Theory and Criticism
PART 2: MEDIA AUDIENCES
Chapter 9: Media Audience Theory
Chapter 10: Questionnaire Surveys in Media Research
Chapter 11: Field Research in Media Studies
Chapter 12: Measuring Media Audiences
Chapter 13: Psychoanalysis and Television

Media Studies Volume 4


Chapter 1: Social media and mediated communication in postmodern society
Chapter 2: what are the social media? Introductory definitions
Chapter 3: Researching audiences in the age of social media
Chapter 4 Social media and globalisation
Chapter 5: Thinking about the public sphere
Chapter 6: Identity 2.0: Negotiating identity and the politics of belonging in cyberspace
Chapter 7: Social media in Africa
Chapter 8: Social Media: Freedom of expression, media regulation and policy
Chapter 9: The impact of the social media on journalism
Chapter 10: Journalism and new (social) media in South Africa
Chapter 11: The ethics of social media in South African journalism
Chapter 12: Using Social media for branding
Chapter 13: Participation in the digital age: - Public self-expression and public identity ‘work’

Volume 1, in particular, is suited to undergraduate students of Media Studies at universities and universities of technology.

Volume 2 - 4Senior undergraduate and postgraduate students in media studies, journalism, social media, strategic communication, knowledge management.

This product does not have any reviews yet - be the first to write one.

Media Studies Volume 3
Media Content and Media Audiences
1st edition (Revised Reprint)


In the third volume of this series, Media Studies, the emphasis is on media content and media audiences. Media content and media audiences (or users) are covered from methodological and theoretical perspectives.
For the revised reprint of this volume, a new introduction has been included to highlight the relevance of the current content and to contextualise within it the content of Volume 4 Social (New) Media and Mediated Communication Today (2017).
Part 1 of the book deals with: quantitative content analysis; communication and media semiotics; media, language and discourse; media and visual literacy; visual text analysis; textual analysis: narrative and argument; narrative analysis; film theory and criticism Part 2 deals with: media audience theory (dealing with the uses and gratification theory, reception theory and ethnography); questionnaire surveys in media research; field research in media studies; measuring media audiences; psychoanalysis and television as an illustration of an applied theoretical approach in media audience research.

Media Studies Volume 4:
Social (New) Media and Mediated Communication Today
Volume 4


Media Studies Volume 4, developed by its expert authors will deal with media theory and research in the context of how social (new) media and the convergence and digitisation of the media have changed and affected mediated communication today. Practical examples, case studies, applications, learning outcomes and exercises will be part of the book. This is the final volume in the Juta Media Studies series.

Media Studies Volume 3


PART 1: MEDIA CONTENT
Chapter 1: Quantitative Content Analysis
Chapter 2: Communication and Media Semiotics
Chapter 3: Media, Language and Discourse
Chapter 4: Media and visual Literacy
Chapter 5: visual Text Analysis
Chapter 6: Textual Analysis: Narrative and Argument
Chapter 7: Narrative Analysis
Chapter 8: Film Theory and Criticism
PART 2: MEDIA AUDIENCES
Chapter 9: Media Audience Theory
Chapter 10: Questionnaire Surveys in Media Research
Chapter 11: Field Research in Media Studies
Chapter 12: Measuring Media Audiences
Chapter 13: Psychoanalysis and Television

Media Studies Volume 4


Chapter 1: Social media and mediated communication in postmodern society
Chapter 2: what are the social media? Introductory definitions
Chapter 3: Researching audiences in the age of social media
Chapter 4 Social media and globalisation
Chapter 5: Thinking about the public sphere
Chapter 6: Identity 2.0: Negotiating identity and the politics of belonging in cyberspace
Chapter 7: Social media in Africa
Chapter 8: Social Media: Freedom of expression, media regulation and policy
Chapter 9: The impact of the social media on journalism
Chapter 10: Journalism and new (social) media in South Africa
Chapter 11: The ethics of social media in South African journalism
Chapter 12: Using Social media for branding
Chapter 13: Participation in the digital age: - Public self-expression and public identity ‘work’

Volume 1, in particular, is suited to undergraduate students of Media Studies at universities and universities of technology.

Volume 2 - 4Senior undergraduate and postgraduate students in media studies, journalism, social media, strategic communication, knowledge management.

This product does not have any reviews yet - be the first to write one.