Marketing Research
Ebook ISBN: 9781485129257
Print ISBN: 9781485129240
Ebook ISBN: 9781485129257
Print ISBN: 9781485129240
Product Details:
Author(s):
Year Published:
2020
Edition
4th Edition
Type:
Ebook | eBook
Language:
English
About this publication
Marketing Research, now in its fourth edition, provides a methodical introduction to the basic concepts of marketing research.
Marketing research can be a daunting subject if not taught correctly. The mere mention of inferential statistics or statistical significance causes many students to close their minds and develop a mental block toward the topic. This is largely because most texts spend too little time teaching students the basic concepts before ploughing into the analysis of data and associated statistical formulas.
Marketing Research follows a simple layout that is easy to read with text that is written in understandable, plain English. It will equip undergraduate marketing students with the skills necessary to plan and conduct basic marketing research projects in an efficient and effective manner, in a business world that demands more and more information on which to base decisions.
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