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Catalogue Details

book cover

Marketing Communication 2e (Print)

Status
In stock
Author
Koekemoer, L
Edition
2nd edition
Year
2020
Language
English
Categories
Marketing, Academic
ISBN
9781485130376

Summary

Price
R424.00
Product Type
Print
Require shipping
Yes
Is Featured
Yes
On sale
No

Social Links

The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike. Marketing Communication: An integrated approach 2nd edition deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives. Self-study questions per chapter have also been included in this edition.


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