Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible, as well as e-commerce. Today, no business training is complete without covering at least the basics of e-commerce. But although e-commerce opens up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. The success of e-commerce also hinges on building relationships. Managing e-commerce in business (third edition) explores the ways in which entrepreneurs and managers can make use of e-commerce-related aspects to improve their contact with their customers and enhance their business and marketing strategies.

The book also focuses on

• Website components and applications necessary to support different business functions.
• The integration of business and ICT for business purposes
• Combining an accessible; technical approach with a practical emphasis on business.

Chapter 1: Introduction to e-commerce

Chapter 2: Creating web pages

Chapter 3: The online customer

Chapter 4: Establishing an e-commerce store

Chapter 5: Marketing the e-commerce store

Chapter 6: E-tailing

Chapter 7: Managing e-CRM

Chapter 8: Business-to-business e-commerce

Chapter 9: E-commerce planning, strategy and management

Chapter 10: Measuring e-commerce store success

This multipurpose book will be invaluable to people involved in any form of business or government institution that relies on ICT.

• Students of business
• Business analysts
• Web page designers and webmasters
• Entrepreneurs and CEOs
• Risk managers
• Marketers
• Advertising specialists
• Logistics managers
• Strategic planning specialists
• Trainers in the business and ICT fields