Integrated Organisational Communication
Ebook ISBN: 9780702196737
Ebook ISBN: 9780702196737
Product Details:
Author(s):
Year Published:
2012
Edition
2nd Edition
Type:
Ebook | eBook
Language:
English
About this publication
Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public.
Communication flourishes in organisations and is central to their activities and functions:
• as marketing communication, public relations, management communication, corporate communication, etc.
• in determining and implementing strategy, operations and processes
• in all interaction – interpersonal, mediated, digital and social
• as the foundation of corporate culture.
Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations’ communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these.
Key Features
Content
SECTION A: INTRODUCTION TO ORGANISATIONAL COMMUNICATION AND COMMUNICATION INTEGRATION
Chapter 1: Communication and the organisation
Chapter 2: Communication integration
SECTION B: COMMUNICATION OF THE ORGANISATION: FOCUS AREAS
Chapter 3: Dynamics of organisational communication
Chapter4: The role of communication and management approaches in the organisational change process
Chapter 5: The marketing context
Chapter 6: Integrated marketing communication
Chapter 7: Public relations
Chapter 8: Contextualisation of traditional advertising
Chapter 9: Advertising management
Chapter 10: Integrated online communication
SECTION C: INTRODUCTION TO ORGANISATIONAL COMMUNICATION AND COMMUNICATION INTEGRATION
Chapter 11: Assessing organisational communication
Chapter 12: Integrated communication measurement
SECTION D: PRACTICAL APPLICATION
Chapter 13: Integrated communication campaigns
Interest / Benefit to
Everyone in the Communication industry should have a copy of this book.