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Catalogue Details

book cover

Essentials of Marketing 6e (Print)

Status
In stock
Author
Cant, MC
Edition
6th Edition
Year
2020
Language
English
Categories
Marketing
ISBN
9781485131168

Summary

Price
R270.00
Product Type
Print
Require shipping
Yes
Is Featured
Yes
On sale
No

Social Links

This edition of Essentials of Marketing once again has a hands-on approach, giving practical explanations of the marketing principles in a business. A number of fundamental aspects of marketing are explained in a logical and understandable way, from the environment in which a business operates to the development of an integrated marketing strategy.

 

·         Two new chapters:

o    Segmenting business markets, choosing target markets and positioning products

o    Services marketing

·         Test yourself questions

Case studies

 

Support Material

  • MCQs
  • Powerpoint slides
  • Case studies

 


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