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Catalogue Details

book cover

Dynamics of Entrepreneurship 2e (Print)

Status
In stock
Author
Booysen, K
Edition
2nd Edition
Year
2019
Language
English
Categories
Management, Business Management, Academic
ISBN
9781485129165

Summary

Price
R493.00
Product Type
Print
Require shipping
Yes
Is Featured
Yes
On sale
No

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Entrepreneurship is a dynamic process constantly evolving through innovation, in that entrepreneurs devise profitable products and services that did not previously exist. This process requires entrepreneurs to have major skills in different business areas.

The second edition of this book is about entrepreneurship in the South African business environment, and about the entrepreneurial process. It highlights three main aspects, namely: the entrepreneurial part of starting and running a business; the marketing of products and services; and the financial aspects of a profitable and sustainable business.

In a practical and accessible way this book describes how entrepreneurs should arrange resources and activities in order for the potential business to operate as profitably as possible. The two aspects of marketing and finance are the most important functions of business that every entrepreneur needs to know in order to be sustainable both as a start-up enterprise and for long-term sustainability.


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