Contemporary Retail and Marketing Case Studies
Ebook ISBN: 9781485124788
Ebook ISBN: 9781485124788
Product Details:
Author(s):
Year Published:
2016
Edition
2nd Edition
Type:
Ebook | eBook
Language:
English
About this publication
This new edition of Contemporary Retail and Marketing Case Studies is a collection of 34 studies of retail and marketing operations as told by individual companies.
Small, medium and larger companies relate the challenges they have faced and how they overcame them, and share their successes and frustrations in a frank and open manner.
Each case is unique in its own way and addresses issues which are pertinent and relevant to the South African retail and marketing environment.
Content
The value of this collection is that:
Interest / Benefit to
This book is recommended for 1st and 2nd year Marketing and Business students.