Communication Research
Print ISBN: 9780702177101
Ebook ISBN: 9780702195976
Print ISBN: 9780702177101
Ebook ISBN: 9780702195976
Product Details:
Author(s):
Year Published:
2009
Edition
2nd Edition
Type:
Print | Soft Cover
Language:
English
About this publication
The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology. This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts.
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