Communication Handbook, The 3e


Available
    Edition: 3rd Edition
  • Format: Soft Cover
  • ISBN: 9781485105541
  • Extent: 368 pages
  • Published:
  • Category: Communication

R395.00



The advent of globalisation, and the rise of entrepreneurialism and the virtual office, make the ability to communicate independently and effectively increasingly valuable. Against a background of technological innovation, this third edition of The Communication Handbook sets out the principles underlying effective communication today and then focuses on their application, enabling students in all fields of study to develop and refine their reading, listening, speaking and writing practices.

Chapter 1: Communication Theory
Chapter 2: Intercultural Communication
Chapter 3: Small-group Communication
Chapter 4: Reading and Note-taking
Chapter 5: Listening
Chapter 6: Audience and Purpose
Chapter 7: Oral Communication
Chapter 8: Written Communication
Chapter 9: Business Correspondence
Chapter 10: Shorter Business Messages
Chapter 11: Digital Media
Chapter 12: Academic Writing
Chapter 13: Articles
Chapter 14: Report Writing
Chapter 15: Meetings
Chapter 16: Grammar in Use

Undergraduate students in the process of becoming effective business and professional communicators.

Key Benefits

  • A new chapter on some of the more challenging areas of English language
  • A new chapter on digital media, which highlights online communication tools such as SMS, websites and social media
  • Guidance on the business and professional use of digital media
  • Updated exercises at the end of each chapter, challenging students to apply their knowledge in a range of case studies and communication tasks and activities
  • Learning objectives, which enable students to assess how effectively they have engaged with the content of the chapters
  • Annotated examples so that each serves also as a practical learning tool
  • Checklists which summarise content and support communication practice
  • Comprehensive cross-referencing, emphasising the interconnectedness of the content of the chapters
  • Clear language and layout, making the book accessible to all students including those for whom English is not a first language.

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The advent of globalisation, and the rise of entrepreneurialism and the virtual office, make the ability to communicate independently and effectively increasingly valuable. Against a background of technological innovation, this third edition of The Communication Handbook sets out the principles underlying effective communication today and then focuses on their application, enabling students in all fields of study to develop and refine their reading, listening, speaking and writing practices.

Chapter 1: Communication Theory
Chapter 2: Intercultural Communication
Chapter 3: Small-group Communication
Chapter 4: Reading and Note-taking
Chapter 5: Listening
Chapter 6: Audience and Purpose
Chapter 7: Oral Communication
Chapter 8: Written Communication
Chapter 9: Business Correspondence
Chapter 10: Shorter Business Messages
Chapter 11: Digital Media
Chapter 12: Academic Writing
Chapter 13: Articles
Chapter 14: Report Writing
Chapter 15: Meetings
Chapter 16: Grammar in Use

Undergraduate students in the process of becoming effective business and professional communicators.

Key Benefits

  • A new chapter on some of the more challenging areas of English language
  • A new chapter on digital media, which highlights online communication tools such as SMS, websites and social media
  • Guidance on the business and professional use of digital media
  • Updated exercises at the end of each chapter, challenging students to apply their knowledge in a range of case studies and communication tasks and activities
  • Learning objectives, which enable students to assess how effectively they have engaged with the content of the chapters
  • Annotated examples so that each serves also as a practical learning tool
  • Checklists which summarise content and support communication practice
  • Comprehensive cross-referencing, emphasising the interconnectedness of the content of the chapters
  • Clear language and layout, making the book accessible to all students including those for whom English is not a first language.

This product does not have any reviews yet - be the first to write one.