Communication 2e (ePub)

A Hands-on Approach



    Edition: 2nd edition
  • Format: eBook
  • ISBN: 9781485115328
  • Extent: 420 pages
  • Published:
  • Category: Communication

R401.00

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The ability to communicate well is a key marker of success in any environment, particularly in the world of business.
The second edition of Communication: A Hands-on Approach focuses on different forms of communication, emphasising writing as a communication tool, particularly within the business environment.
The evolution of technology and its use in the business environment has been taken into account and a new chapter on digital media has been included to show how blogs, Twitter and other social media can be used effectively.

Chapter 1: Communication Theory
Chapter 2: Small-group Communication
Chapter 3: Reading and Note-taking
Chapter 4: Listening
Chapter 5: Audience and Purpose
Chapter 6: Oral Communication
Chapter 7: Written Communication
Chapter 8: Business Correspondence
Chapter 9: Shorter Business Messages
Chapter 10: Digital Media
Chapter 11: Business Career: Employment Procedures
Chapter 12: Academic Writing
Chapter 13: Information Literacy and Referencing
Chapter 14: Articles and Media Releases
Chapter 15: Report Writing
Chapter 16: Meetings
Chapter 17: Grammar in Use

The authors draw from substantial experience in the classroom and from close contact with business and industry. They offer a text that will equip students with the knowledge they need to communicate successfully in the business environment.

Interactive online support material available to prescribing institutions which includes:

  • expanded exercises with gamification elements
  • templates for student use and  assessment purposes
  • Learning  objectives for students to judge how successfully they have engaged with the topics covered in the different chapters
  • Updated exercises and application activities at the end of each chapter
  • Highlighted guidelines, making the examples a practical learning tool
  • A chapter devoted to some of the more difficult areas of English grammar, specifically for  those who speak English as an additional language
  • Guidelines on how to use social media in the workplace, including the appropriate use of Facebook and Twitter, effective business blogging and the use of Pinterest as a tool to enhance business communication.

This product does not have any reviews yet - be the first to write one.

The ability to communicate well is a key marker of success in any environment, particularly in the world of business.
The second edition of Communication: A Hands-on Approach focuses on different forms of communication, emphasising writing as a communication tool, particularly within the business environment.
The evolution of technology and its use in the business environment has been taken into account and a new chapter on digital media has been included to show how blogs, Twitter and other social media can be used effectively.

Chapter 1: Communication Theory
Chapter 2: Small-group Communication
Chapter 3: Reading and Note-taking
Chapter 4: Listening
Chapter 5: Audience and Purpose
Chapter 6: Oral Communication
Chapter 7: Written Communication
Chapter 8: Business Correspondence
Chapter 9: Shorter Business Messages
Chapter 10: Digital Media
Chapter 11: Business Career: Employment Procedures
Chapter 12: Academic Writing
Chapter 13: Information Literacy and Referencing
Chapter 14: Articles and Media Releases
Chapter 15: Report Writing
Chapter 16: Meetings
Chapter 17: Grammar in Use

The authors draw from substantial experience in the classroom and from close contact with business and industry. They offer a text that will equip students with the knowledge they need to communicate successfully in the business environment.

Interactive online support material available to prescribing institutions which includes:

  • expanded exercises with gamification elements
  • templates for student use and  assessment purposes
  • Learning  objectives for students to judge how successfully they have engaged with the topics covered in the different chapters
  • Updated exercises and application activities at the end of each chapter
  • Highlighted guidelines, making the examples a practical learning tool
  • A chapter devoted to some of the more difficult areas of English grammar, specifically for  those who speak English as an additional language
  • Guidelines on how to use social media in the workplace, including the appropriate use of Facebook and Twitter, effective business blogging and the use of Pinterest as a tool to enhance business communication.

This product does not have any reviews yet - be the first to write one.