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Business Management: An African Perspective
Ebook ISBN: 9781485131489
Print ISBN: 9781485130550
Ebook ISBN: 9781485131489
Print ISBN: 9781485130550
Product Details:
Author(s):
Year Published:
2021
Edition
1st Edition
Type:
Ebook | Multimedia eBook
Language:
English, English
About this publication
The purpose of this book is to introduce students to the main themes and concepts of Business Management, the business environment and its interactive sub-environments. Furthermore, students will be provided with a global overview of general management as a management function and prepare them for challenges in the South African business environment. This book will also develop the student with fundamental academic knowledge, intellectual competencies, and practical skills on how to apply the functional areas of a business and to develop an understanding of the inter-relationship between the various management functions in an organisation through the interpretation and application of theory, standards and principles. The book also covers the business environment, entrepreneurship and business ethics.
Key Features
Content
Chapter 1: Introduction to the business world and business management
Chapter 2: The business environment
Chapter 3: Entrepreneurship and small, medium and micro enterprises in perspective
Chapter 4: The management process
Chapter 5: Planning
Chapter 6: Organising
Chapter 7: Leading and motivation
Chapter 8: Controlling
Chapter 9: Operations management
Chapter 10: Purchasing management in supply chain management
Chapter 11: Logistics in business management
Chapter 12: Human resource management
Chapter 13: Financial management
Chapter 14: Management information systems
Chapter 15: Marketing management
Chapter 16: Public relations and external communication
Chapter 17: Business ethics, corporate social responsibility and corporate citizenship
Interest / Benefit to
Undergraduate students doing a course in Introductory Business Management as part of a degree or diploma at a university, university of technology or private college.