Business Cases from South African Companies is an engaging collection of case studies dealing with real-life businesses. Written by business owners, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Owners, entrepreneurs and corporates (from SMMEs to larger companies) share their frustrations, successes, and challenges in starting and running successful businesses.

Key Benefits 

• Case studies are written by the business owners themselves, in their own words
• Methods used to segment the market, making advertising decisions, the importance of customer service, niche markets, social responsibility and addressing customer issues are all discussed
• Aspects such as staff issues, purchasing, management and management issues, marketing, branding, co-branding, business growth, research, market segmentation and research are covered comprehensively.

Support Material 

• Guidelines for use of cases
• Discussion questions

Cases:

• 1st for Women Insurance
• 40 Foods Distributors
• Africa Media Online
• Bella Donna Finishing Classes
• Clover Danoa
• Clover Tropika
• Data Pathway
• Dial a Surprise
• Engen
• Europecar
• For a Kid cc trading
• Gary Rom Hairdressing
• Gelli Group
• Hippo.co.za
• Imperial Logistics
• Jam and Daisies
• Microsoft SA
• Momentum
• Nikon
• OBC Chicken and Meat
• Ocean Basket
• Suzuki Auto South Africa
• TFG: Foschini
• The Business Place
• Tracker South Africa
• Tshidullo Day Spa
• Tsogo Sun Projects
• Vital Health Foods
• Yuppie Chef Premium Kitchen Tools

Entrepreneurs and Business students alike